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GLADYS BECERRA

INTERNATIONAL BUSINESS AND MARKETING: THE IDEAL COMBO TO TURN YOUR IDEAS INTO SALES

Throughout my career, I have had the opportunity of developping my professional experience as much in international business as in marketing, and more particularly in digital marketing. I am French and have been living in Spain since 2007. By working for several companies in the automotive and tourism sectors, I have been able to get a versatile profile that will enable me to get adapted to your project, and to the needs of your company.

14

The years I have been working in international business and marketing.

FROM AUTOMOTIVE TO SERVICES

I began my professional career in the automotive sector as the export manager of Tecnomatrix, a company specialised in the design and manufacturing of quality control devices. After developping during a few years the international portfolio of this company, I held the position of its sales and marketing director. My next step in this sector, this time in Pont Aurell, a company specialised in the production of non-wovens for car interiors, enabled me to strengthen an international and sales profile. A change in my personal life led me to redirect my career towards a new sector: hospitality, and, in a more general scope, services for a B2C public.

ON MY WAY TO DIGITAL MARKETING

My transition to the tourism sector enabled me to get specialised in one of the marketing areas that I had begun to develop as I worked in the automotive sector: digital marketing. A new challenge arose: social media management, online advertising, and definition of communication strategies in an international environment in constant movement became my day-to-day.

TODAY

Digital marketing is an absolutely fascinating branch of marketing: as I am aware of how fast this sector evolves, I keep updating and training myself to be up-to-date with the latest news and technologies available on the market to provide the best service possible to my clients, my latest course being the Digital Marketing: Customer Engagement, Social Media, Planning & Analytics of the prestigious Columbia Business School.

All the steps of my career have been demanding, but always fascinating challenges. Each step has led me to my current professional profile, to a new step, to the biggest challenge of my career: DML, my own project.

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