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MAICA BARROS MARTÍNEZ

COPYWRITING & COMMUNITY MANAGEMENT: THE POWER OF WORDS APPLIED TO MARKETING

When I was 2 years old, I impressed my family by reading them a Chip & Dale book, some cute squirrels. The truth is that I had a trick, I had learned it by heart after having it read to me so many times.
This was just the first of the hundreds of books that have accompanied me throughout my life. I soon became passionate about reading and writing.
As early as 9 years old, I knew that I wanted to dedicate myself to writing, but due to my restless nature – I have loooots of hobbies – it took a little longer than I expected to make a living from my passion.

MY FIRST STEPS

Due to life circumstances, I started to combine work with my studies from the age of 17 years old.

I discovered the world of hospitality and fell in love with a profession that drives you to achieve excellence in customer service.

I was surprised by the large number of skills that can be developed in this world: psychology, empathy, respect, emotional management and experiential marketing among others.

INTERNATIONAL TRAINING

After finishing my studies in International Business, I decided that it was time to learn how to communicate more and better; So I moved to London at 22 years old.

I spent 4 years of my life there to improve my English while working at Nandos UK, I was in charge of the operational training of new collaborators.

I soon got tired of the cold and decided that my next destination would be a heavenly place.

BACK TO THE ORIGINS

Lanzarote was knocking on my door and I opened it without thinking it twice.

This change was accompanied by new career goals. I decided that it was time to recover that dream of my childhood: to make a living by writing.

Thus, after studying French, Digital Marketing with Juan Merodio and in Copywriting with Maïder Tomasena, I joined DML’s team to hold the position of Community Manager.

I can write contents that drive sales and connect you to your potential customers in Spanish, English and French. Not bad, isn’t it?

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