STEP 1: MARKETING & SALES ASSESSMENT
We prepare a full marketing plan, or part of it depending on the needs of the customer.
Internal Analysis
![[:es]analisis-interno-digital-marketing-lanzarote[:]](https://digitalmarketinglanzarote.com/wp-content/uploads/2018/11/analisis-interno-250x200.jpg "[:es]analisis-interno-digital-marketing-lanzarote[:]")
Company structure and organisation, current communication means.
External Analysis
![[:es]analisis-entorno-digital-marketing-lanzarote[:]](https://digitalmarketinglanzarote.com/wp-content/uploads/2018/11/analisis-entorno-250x200.jpg "[:es]analisis-entorno-digital-marketing-lanzarote[:]")
Potential market, direct and indirect competitors
SWOT Analysis
![[:es]swot-digital-marketing-lanzarote[:]](https://digitalmarketinglanzarote.com/wp-content/uploads/2018/11/swot-250x200.jpg "[:es]swot-digital-marketing-lanzarote[:]")
Strength and weaknesses of the company, opportunities and threats on the market
Action plan
![[:es]plan-de-acciones-digital-marketing-lanzarote[:]](https://digitalmarketinglanzarote.com/wp-content/uploads/2018/11/plan-de-acciones-250x200.jpg "[:es]plan-de-acciones-digital-marketing-lanzarote[:]")
In sales and marketing
STEP 2: ACTION
Implementation of the marketing and communication actions defined in Step 1, or requested by the customer.
Social Media
![[:es]redes-sociales-digital-marketing-lanzarote[:]](https://digitalmarketinglanzarote.com/wp-content/uploads/2018/11/redes-sociales-250x200.jpg "[:es]redes-sociales-digital-marketing-lanzarote[:]")
Posting of the optimised content for your social media.
SEO
![[:es]seo-digital-marketing-lanzarote[:]](https://digitalmarketinglanzarote.com/wp-content/uploads/2018/11/seo-250x200.jpg "[:es]seo-digital-marketing-lanzarote[:]")
Aim: optimising your website positioning on the Internet
SEM
![[:es]sem-digital-marketing-lanzarote[:]](https://digitalmarketinglanzarote.com/wp-content/uploads/2018/11/sem-250x200.jpg "[:es]sem-digital-marketing-lanzarote[:]")
