{"id":4165,"date":"2023-06-02T14:00:07","date_gmt":"2023-06-02T14:00:07","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/about-gladys"},"modified":"2025-01-21T20:55:14","modified_gmt":"2025-01-21T20:55:14","slug":"about-gladys","status":"publish","type":"page","link":"https:\/\/digitalmarketinglanzarote.com\/en\/about-gladys","title":{"rendered":"ABOUT GLADYS"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#258B97&#8243; background_image=&#8221;https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2023\/06\/Diseno-sin-titulo-2023-06-02T150800.233.jpg&#8221; custom_padding=&#8221;200px||248px||false|false&#8221; custom_padding_tablet=&#8221;200px||97px||false|false&#8221; custom_padding_phone=&#8221;92px||10px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;161px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|300|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;60px&#8221; custom_margin=&#8221;||-1px|||&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"vc_custom_heading\"><span><strong>GLADYS <\/strong><\/span><\/h1>\n<h1 class=\"vc_custom_heading\"><span><strong>BECERRA TORLAY<\/strong><\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; 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height: 80px;\" loop=\"\" autoplay=\"\"><\/lottie-player>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2023\/05\/ELEMENTOS-DML-28.png&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#1DB5B5&#8243; header_font_size=&#8221;50px&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"vc_custom_heading\"><span>INTERNATIONAL TRADE AND MARKETING: THE IDEAL COMBINATION TO TURN YOUR IDEAS INTO SALES<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2023\/05\/ELEMENTOS-DML-34.png&#8221; alt=&#8221;gladys becerra torlay digital marketing lanzarote&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;ds-vertical-align&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2023\/06\/Diseno-sin-titulo-2023-06-02T152546.207.jpg&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;ds-vertical-align&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;16&#8243; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#1DB5B5&#8243; header_font_size=&#8221;22px&#8221; body_text_color=&#8221;#454445&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;2em&#8221; animation_style=&#8221;bounce&#8221; header_font_size_tablet=&#8221;22px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_divider color=&#8221;#1DB5B5&#8243; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;15%&#8221; custom_margin=&#8221;||3px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;gotham light||||||||&#8221; text_text_color=&#8221;#454445&#8243; text_font_size=&#8221;16px&#8221; link_text_color=&#8221;#454445&#8243; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>These are the years I have been involved in international trade and marketing.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;FROM AUTOMOTIVE TO SERVICES&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#1DB5B5&#8243; header_font_size=&#8221;22px&#8221; body_text_color=&#8221;#454445&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;2em&#8221; animation_style=&#8221;bounce&#8221; header_font_size_tablet=&#8221;22px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_divider color=&#8221;#1DB5B5&#8243; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;15%&#8221; custom_margin=&#8221;||3px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;gotham light||||||||&#8221; text_text_color=&#8221;#454445&#8243; text_font_size=&#8221;16px&#8221; link_text_color=&#8221;#454445&#8243; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>I started my professional career in the automotive sector, as export manager for the company <\/span><strong><u><a href=\"http:\/\/www.tecnomatrix.com\/es\/\">Tecnomatrix,<\/a><\/u><\/strong><span> dedicated to the design and manufacture of quality control machinery. After years of developing the international sales portfolio of this company, I took over its sales and marketing management. The following stage in this same sector, this time in <\/span><strong><u><a href=\"https:\/\/pont-aurell.com\/\">Pont Aurell<\/a><\/u><\/strong><span>, a company dedicated to the production of nonwoven fabrics for car interiors, allowed me to reaffirm my international and commercial profile. A change in my personal life led me to reorient my career towards a new area: tourism and, more broadly, services focused on a B2C audience.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;TOWARDS DIGITAL MARKETING&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#1DB5B5&#8243; header_font_size=&#8221;22px&#8221; body_text_color=&#8221;#454445&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;2em&#8221; animation_style=&#8221;bounce&#8221; header_font_size_tablet=&#8221;22px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_divider color=&#8221;#1DB5B5&#8243; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;15%&#8221; custom_margin=&#8221;||3px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;gotham light||||||||&#8221; text_text_color=&#8221;#454445&#8243; text_font_size=&#8221;16px&#8221; link_text_color=&#8221;#454445&#8243; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>My transition to the tourism sector has allowed me to specialise in one of the branches of marketing that my time in the automotive industry had allowed me to develop: digital marketing. Social media management, online advertising, and definition of communication strategies in an international and constantly changing environment became my new challenge.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;TODAY&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#1DB5B5&#8243; header_font_size=&#8221;22px&#8221; body_text_color=&#8221;#454445&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;2em&#8221; animation_style=&#8221;bounce&#8221; header_font_size_tablet=&#8221;22px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_divider color=&#8221;#1DB5B5&#8243; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;15%&#8221; custom_margin=&#8221;||3px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;gotham light||||||||&#8221; text_text_color=&#8221;#454445&#8243; text_font_size=&#8221;16px&#8221; link_text_color=&#8221;#454445&#8243; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Digital marketing is an absolutely fascinating branch of marketing: aware of how fast this sector evolves, I am frequently trained and informed of the latest developments and technologies available to provide the best service to my clients, my latest training being<span> <\/span><strong>Digital Marketing: Customer Engagement, Social Media, Planning &amp; Analytics at the prestigious<span> <\/span><a href=\"https:\/\/home.gsb.columbia.edu\/\">Columbia Business School.<\/a><\/strong><\/p>\n<p>These different stages in my career have been challenging, often demanding, but always exciting. These stages led me to my current professional profile, to a new stage, and to the biggest challenge of my career: DML, my own project.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GLADYS BECERRA TORLAYINTERNATIONAL TRADE AND MARKETING: THE IDEAL COMBINATION TO TURN YOUR IDEAS INTO SALESThese are the years I have been involved in international trade and marketing.I started my professional career in the automotive sector, as export manager for the company Tecnomatrix, dedicated to the design and manufacture of quality control machinery. After years of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4165","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gladys Becerra Torlay - strategic and digital marketing<\/title>\n<meta name=\"description\" content=\"16 years turning ideas into sales. 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