{"id":4223,"date":"2023-05-23T20:29:37","date_gmt":"2023-05-23T20:29:37","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/marketing-digital-strategic"},"modified":"2025-01-21T20:55:14","modified_gmt":"2025-01-21T20:55:14","slug":"marketing-digital-strategic","status":"publish","type":"page","link":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-digital-strategic","title":{"rendered":"marketing-digital-strategic"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#258B97&#8243; background_image=&#8221;https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2023\/05\/ELEMENTOS-DML-04.png&#8221; custom_padding=&#8221;200px||97px||false|false&#8221; custom_padding_tablet=&#8221;200px||97px||false|false&#8221; custom_padding_phone=&#8221;92px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#97D2D3&#8243; header_font_size=&#8221;60px&#8221; custom_margin=&#8221;||-1px|||&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"vc_custom_heading\"><span><strong>PHASE 1:<\/strong><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;gotham light|300|||||||&#8221; header_text_color=&#8221;#97D2D3&#8243; header_font_size=&#8221;60px&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"vc_custom_heading\"><span>MARKETING AND COMMERCIAL CONSULTING<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#97D2D3&#8243; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;13%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;24px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.2em&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"mk-page-section-wrapper\">\n<div id=\"page-section-6\" class=\"mk-page-section self-hosted full_layout full-width-6 js-el js-master-row mk-in-viewport\" data-intro-effect=\"false\">\n<div class=\"page-section-content vc_row-fluid mk-grid \">\n<div class=\"mk-padding-wrapper wpb_row\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_custom_1542569390300 _ height-full\">\n<p>We prepare your marketing plan, or part of this plan according to your needs.<a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-primary\" href=\"https:\/\/digitalmarketinglanzarote.com\/en\/contact\" title=\"CONTACT\"><\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"clearboth\"><\/div>\n<\/div>\n<div class=\"clearboth\"><\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<div class=\"mk-page-section-wrapper\">\n<div id=\"page-section-9\" class=\"mk-page-section self-hosted full_layout full-width-9 js-el js-master-row mk-in-viewport\" data-intro-effect=\"false\">\n<div class=\"mk-page-section-inner\"><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIn19@&#8221; button_text=&#8221;CONTACT US FOR MORE INFO&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#97D2D3&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;39px&#8221; button_font=&#8221;Montserrat||||||||&#8221; animation_style=&#8221;bounce&#8221; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#42909c 12%|rgba(255,255,255,0) 12%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2023\/05\/bg4.jpg&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_left&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;0px||191px||false|false&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#97D2D3&#8243; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; animation_style=&#8221;flip&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;INTERNAL ANALYSIS&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>STRUCTURE AND ORGANISATION OF THE COMPANY, CURRENT MEANS OF COMMUNICATION.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#97D2D3&#8243; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; animation_style=&#8221;flip&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;EXTERNAL ANALYSIS&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>POTENTIAL MARKET, DIRECT AND INDIRECT COMPETITORS<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#97D2D3&#8243; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; animation_style=&#8221;flip&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;SWOT ANALYSIS&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>COMPANY&#8217;S STRENGTHS AND WEAKNESSES, OPPORTUNITIES AND THREATS IN THE MARKETPLACE<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#97D2D3&#8243; custom_padding=&#8221;30px|20px|30px|20px|true|true&#8221; animation_style=&#8221;flip&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;ACTION PLAN&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;16px&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>IN THE COMMERCIAL AND MARKETING FIELD<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;whatsapp icon&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; positioning=&#8221;fixed&#8221; position_origin_f=&#8221;center_right&#8221; horizontal_offset=&#8221;3px&#8221; z_index=&#8221;64&#8243; width=&#8221;80px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/wa.link\/631oqd&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<script src=\"https:\/\/unpkg.com\/@lottiefiles\/lottie-player@latest\/dist\/lottie-player.js\"><\/script><!-- [et_pb_line_break_holder] --><lottie-player src=\"https:\/\/assets9.lottiefiles.com\/private_files\/lf30_jtcwd1c6.json\" background=\"transparent\" speed=\"0.3\" style=\"width: 80px; height: 80px;\" loop=\"\" autoplay=\"\"><\/lottie-player>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;5px||29px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;ds-vertical-align&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#1DB5B5&#8243; header_font_size=&#8221;60px&#8221; custom_margin=&#8221;||9px|||&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"vc_custom_heading\"><span><strong>PHASE 2:<\/strong><br \/><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;gotham light|300|||||||&#8221; header_text_color=&#8221;#1DB5B5&#8243; header_font_size=&#8221;60px&#8221; animation_style=&#8221;bounce&#8221; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"vc_custom_heading\"><span>ACTION<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#1DB5B5&#8243; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#454445&#8243; text_font_size=&#8221;24px&#8221; text_letter_spacing=&#8221;1px&#8221; text_line_height=&#8221;1.2em&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"mk-page-section-wrapper\">\n<div id=\"page-section-6\" class=\"mk-page-section self-hosted full_layout full-width-6 js-el js-master-row mk-in-viewport\" data-intro-effect=\"false\">\n<div class=\"page-section-content vc_row-fluid mk-grid \">\n<div class=\"mk-padding-wrapper wpb_row\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_custom_1542569390300 _ height-full\">\n<div class=\"mk-page-section-wrapper\">\n<div id=\"page-section-17\" class=\"mk-page-section self-hosted full_layout full-width-17 js-el js-master-row mk-in-viewport\" data-intro-effect=\"false\">\n<div class=\"page-section-content vc_row-fluid mk-grid \">\n<div class=\"mk-padding-wrapper wpb_row\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_custom_1542569390300 _ height-full\">\n<p>Implementation of the marketing and communication actions defined in Phase 1, or requested by the client.<\/p>\n<div class=\"clearboth\"><\/div>\n<\/div>\n<\/div>\n<div class=\"clearboth\"><\/div>\n<\/div>\n<div class=\"clearboth\"><\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<div class=\"mk-page-section-wrapper\">\n<div id=\"page-section-20\" class=\"mk-page-section self-hosted full_layout full-width-20 js-el js-master-row mk-in-viewport\" data-intro-effect=\"false\">\n<div class=\"mk-page-section-inner\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"clearboth\"><\/div>\n<\/div>\n<div class=\"clearboth\"><\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<div class=\"mk-page-section-wrapper\">\n<div id=\"page-section-9\" class=\"mk-page-section self-hosted full_layout full-width-9 js-el js-master-row mk-in-viewport\" data-intro-effect=\"false\">\n<div class=\"mk-page-section-inner\"><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;SOCIAL MEDIA&#8221; image=&#8221;https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2023\/05\/mdl5.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;148px&#8221; icon_placement_tablet=&#8221;left&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; image_icon_width_tablet=&#8221;148px&#8221; image_icon_width_phone=&#8221;79px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;29px&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;18px&#8221; background_color=&#8221;#1DB5B5&#8243; position_origin_r=&#8221;top_right&#8221; background_layout=&#8221;dark&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; 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