[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header” _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8″ background_image=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/chinese-restaurant-20-1-scaled.png” background_size=”contain” background_position=”bottom_center” background_vertical_offset=”58%” background_blend=”multiply” background_enable_pattern_style=”on” background_pattern_style=”waves” background_pattern_color=”rgba(0,0,0,0.06)” background_pattern_size=”custom” background_pattern_width=”59px” custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”10%|10%|10%|10%|true|true” custom_padding_phone=”10%|10%|10%|10%|true|true” collapsed=”off” global_colors_info=”{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” width=”100%” max_width=”none” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”When wine tells us about marketing…” _builder_version=”4.27.4″ _module_preset=”3f6130db-c154-4a01-9849-e5d5421b8ee9″ title_text_color=”#FFFFFF” title_font_size=”7vw” custom_margin=”80px||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.25.1″ _module_preset=”default” width=”100%” max_width=”none” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” max_width=”900px” module_alignment=”left” global_colors_info=”{}”]<\/p>\n
An interactive training with Mota Winery to discuss marketing strategies.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-35.png” title_text=”Untitled design-35″ align=”right” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-80px|-170px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”80px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-126.jpg” title_text=”Untitled design – 1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-ac604ccf-913b-415a-bc09-d01fcf4084df” collapsed=”on” global_colors_info=”{%22gcid-ac604ccf-913b-415a-bc09-d01fcf4084df%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Your customers will pay you because you solve a problem for them.” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c8b95fc0-82c3-4a9f-b013-5d5d34184b46″ text_text_color=”gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3″ global_colors_info=”{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22link_text_color%22,%22quote_text_color%22,%22quote_border_color%22%93,%22gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3%22:%91%22text_text_color%22%93}”]<\/p>\n
You don’t sell a product: you fill a need.<\/strong> So before defining your communication strategy, ask yourself: what problem does what you are offering solve? <\/p>\n E.g.: a restaurant gives you more than just food. It is a place to socialize with your friends and family first and foremost. Then a place that allows you not to have to cook, or that everyone at the table can eat what he\/she wants… <\/p>\n Focus your communication on the problem you are solving. <\/p>\n Your customers won’t buy from you because they understand what you do. They will buy from you if they feel that YOU UNDERSTAND THEM. What problem you have, and what solution you thought of to solve it. <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0.5) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-127.jpg” parallax=”on” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Identify your competitors” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_color=”#FFFFFF” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” global_colors_info=”{}”]<\/p>\n Who else solves the same problem as you?<\/strong> By asking yourself this question you can identify two types of competitors:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”What to do with this info?” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_color=”#FFFFFF” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” locked=”off” global_colors_info=”{}”]<\/p>\n This info will allow you to get several key data in your communication: <\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8″ background_enable_image=”off” background_size=”contain” background_position=”bottom_center” background_vertical_offset=”58%” background_blend=”multiply” background_enable_pattern_style=”on” background_pattern_style=”waves” background_pattern_color=”rgba(0,0,0,0.06)” background_pattern_size=”custom” background_pattern_width=”59px” collapsed=”on” global_colors_info=”{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22background_color%22,%22background_color%22%93}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” text_orientation=”center” global_colors_info=”{}”]<\/p>\n What happens to a person who seeks to please everyone? In the end, no one likes him. Or arouses indifference. This is JUST what you want to avoid with your brand. <\/p>\n So, point 1:<\/p>\n [\/et_pb_text][et_pb_heading title=”Your product is not for everyone… And that's fine!” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_align=”center” title_text_color=”#FFFFFF” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_button button_text=”DEFINE YOUR BUYER PERSONA” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”cfb663b4-0f9e-4948-a1c9-d127120d1e47″ locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” text_orientation=”center” locked=”off” global_colors_info=”{}”]<\/p>\n Your buyer persona is the ideal customer for your business. The one for whom your product is really designed. It is key that you have it perfectly identified. <\/p>\n Note: you may have SEVERAL BUYER PERSONS if you have several types of product.<\/p>\n [\/et_pb_text][et_pb_heading title=”Key questions to ask yourself to identify your buyer persona” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_align=”center” title_text_color=”#FFFFFF” custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” text_orientation=”center” locked=”off” global_colors_info=”{}”]<\/p>\n Where do you live? <\/p>\n How old are you? <\/p>\n Does it matter whether you are a man or a woman? <\/p>\n What do you like? What is your personality like? <\/p>\n What problem do you solve for him?<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Buyer, prescriber, consumer” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_align=”center” title_text_color=”#E02B20″ custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” text_text_color=”#000000″ text_orientation=”center” locked=”off” global_colors_info=”{}”]<\/p>\n These are the three pillars of the buying process. It is key that you know<\/strong> whether your communication is focused on the buyer, the prescriber or the consumer. <\/p>\n E.g.: a child who asks his parents for cookies at the supermarket is the prescriber and the consumer. The parents are the buyers. <\/p>\n Sometimes, the buyer, the prescriber and the consumer are 3 different people. Sometimes, the same person is more than one of these pillars, or all of them (e.g., you convincing yourself that you need to join a gym). <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-ac604ccf-913b-415a-bc09-d01fcf4084df” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-ac604ccf-913b-415a-bc09-d01fcf4084df%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Time to define your communication strategy: create stories around your brand.” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”c8b95fc0-82c3-4a9f-b013-5d5d34184b46″ text_text_color=”gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3″ global_colors_info=”{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22link_text_color%22,%22quote_text_color%22,%22quote_border_color%22%93,%22gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3%22:%91%22text_text_color%22%93}”]<\/p>\n Look at what you see right now at Bodega Mota. <\/b>Do you see that they tell you much more than the fact that they sell wine? What stories to tell can you identify in this winery? <\/p>\n We all love to be told stories. <\/strong><\/p>\n Connect with the problems your product solves by focusing your story from:<\/p>\n Stories make your brand REMEMBERED.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0.5) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-127.jpg” parallax=”on” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Brand positioning and pricing strategy” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_color=”#FFFFFF” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” global_colors_info=”{}”]<\/p>\n Having a clear idea of who your competitors are, the next steps you need to take are: <\/b><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Your brand positioning should be reflected in all aspects of your business.” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_color=”#FFFFFF” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” locked=”off” global_colors_info=”{}”]<\/p>\n The product itself, of course. But not only, but: E.g.: Ryanair vs. Emirates. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8″ background_enable_image=”off” background_size=”contain” background_position=”bottom_center” background_vertical_offset=”58%” background_blend=”multiply” background_enable_pattern_style=”on” background_pattern_style=”waves” background_pattern_color=”rgba(0,0,0,0.06)” background_pattern_size=”custom” background_pattern_width=”59px” collapsed=”on” global_colors_info=”{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22background_color%22,%22background_color%22%93}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Key questions to define your pricing and positioning” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_align=”center” title_text_color=”#FFFFFF” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” text_orientation=”center” locked=”off” global_colors_info=”{}”]How much does it cost you to produce each of your products? People work with people. You don’t choose brands, you don’t choose logos. You choose projects that connect with your way of being, with your beliefs, with your way of living. In short, with your VALUES. <\/b><\/p>\n <\/b><\/p>\n It’s not about telling perfect stories but AUTHENTIC ones. Imperfection can, in fact, make us connect even more. While it is key to take care of the image of your brand, a video in which you get excited talking about your project will connect a million times more than any product photo that looks like it came out of a catalog. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Neuromarketing basics: engage your viewers” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_color=”#FFFFFF” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” locked=”off” global_colors_info=”{}”]<\/p>\n You continuously react to external stimuli: what you see, smell, taste, hear or feel conditions your decision making or your unconscious reactions. This is the basis of neuromarketing. <\/p>\n Understanding and applying this key to your business is fundamental: create an environment that leaves an impression on your public. From your own perfume, to your own colors, to a sensation when your customers enter your store… If you are able to connect with your audience beyond what you SELL but rather what they REMEMBER about your brand… You will have reached the purpose of a marketing strategy: to make your customers feel in a very special way when they connect and consume your brand. And if you want an example… look up for a moment from your cell phone and pass it by this beautiful winery we are in today. \ud83d\ude09 <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.25.1″ _module_preset=”default” background_color=”gcid-ac604ccf-913b-415a-bc09-d01fcf4084df” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-ac604ccf-913b-415a-bc09-d01fcf4084df%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Conclusion: seduce with your brand story” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_align=”center” global_colors_info=”{}”][\/et_pb_heading][et_pb_button button_text=”DID YOU LIKE THE ONE GLADYS JUST TOLD YOU ABOUT?” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”cfb663b4-0f9e-4948-a1c9-d127120d1e47″ locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.27.4″ _module_preset=”c8b95fc0-82c3-4a9f-b013-5d5d34184b46″ text_text_color=”gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3″ text_orientation=”center” global_colors_info=”{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22link_text_color%22,%22quote_text_color%22,%22quote_border_color%22%93,%22gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3%22:%91%22text_text_color%22%93}”]<\/p>\n If you liked it, leave us a review by clicking on the button below. <\/b><\/p>\n (And if not, take advantage that you have Gladys here and tell her… your feedback will always make us better. Thanks \ud83d\ude42 )<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/g.page\/r\/Cdojm7unM2pGEBM\/review” button_text=”LEAVE US YOUR REVIEW HERE” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”cfb663b4-0f9e-4948-a1c9-d127120d1e47″ locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" An interactive training with Mota Winery to discuss marketing strategies.You don’t sell a product: you fill a need. So before defining your communication strategy, ask yourself: what problem does what you are offering solve? E.g.: a restaurant gives you more than just food. It is a place to socialize with your friends and family first […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5671","page","type-page","status-publish","hentry"],"yoast_head":"\n\n
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your production costs: <\/p>\n\n
\nHow much does it cost you to sell it? Advertising costs, shipping, packaging, customer service
\nWhere are your competitors positioned in a quality\/price matrix, or a matrix with
\nkey criteria for your sector?[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Examples of brand positioning matrices” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_align=”center” title_text_color=”#E02B20″ custom_margin=”||0px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/mapa-coches.jpg.webp” title_text=”car-map.jpg” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/mapa-de-posicionamiento-grafica-2.png.webp” title_text=”positioning map graphic 2.png” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0.5) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-127.jpg” parallax=”on” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Values: the soul of your brand” _builder_version=”4.27.4″ _module_preset=”d0672595-a2c7-46bc-b234-c2c3d95a65a2″ title_text_color=”#FFFFFF” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”5a0578cb-2292-4cc3-a3fe-5daaceb644eb” global_colors_info=”{}”]<\/p>\n\n