{"id":6389,"date":"2026-06-19T20:14:30","date_gmt":"2026-06-19T20:14:30","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/strategy-for-hotels"},"modified":"2026-06-19T21:06:30","modified_gmt":"2026-06-19T21:06:30","slug":"strategy-for-hotels","status":"publish","type":"page","link":"https:\/\/digitalmarketinglanzarote.com\/en\/strategy-for-hotels","title":{"rendered":"STRATEGY FOR HOTELS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”top” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#3a3a3a” background_image=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2026\/06\/fondo-landing-hoteles-DML.png” background_blend=”overlay” custom_padding=”180px|0px|140px|0px|true|true” custom_padding_tablet=”120px||100px||true|true” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” global_colors_info=”{}”]Marketing for the Premium Hospitality Industry<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ header_2_font_size=”43px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”20px|||” global_colors_info=”{}”]<\/p>\n

Less Booking.
More direct bookings.<\/em><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”24px|||” global_colors_info=”{}”]<\/p>\n

We design and implement a comprehensive branding, strategy, and guest acquisition system that reduces your reliance on OTAs and increases the actual profitability of your property.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#contacto” button_text=”Request a Strategic Assessment” button_alignment=”left” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#148f9d” button_border_width=”0px” button_border_radius=”999px” button_letter_spacing=”0px” button_font=”Inter|500|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” custom_padding=”16px|28px|16px|28px|true|true” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_button button_url=”#sistema” button_text=”See how we work” button_alignment=”left” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”rgba(255,255,255,0)” button_border_width=”0px” button_border_radius=”999px” button_letter_spacing=”0px” button_font=”Inter|500|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” custom_padding=”16px|28px|16px|28px|true|true” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#fbfaf7″ custom_padding=”21px|0px|21px|0px|true|true” custom_padding_tablet=”70px||70px||true|true” custom_padding_phone=”50px||50px||true|true” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.6″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”92%” max_width=”1280px” custom_padding=”40px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” locked=”off” global_colors_info=”{}”]01 \u00b7 Problem \u00b7 Opportunity<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ header_2_font_size=”43px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”20px|||” locked=”off” global_colors_info=”{}”]<\/p>\n

Your hosting is premium.
Your sales channel is not.<\/em><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”24px|||” locked=”off” global_colors_info=”{}”]<\/p>\n

Every reservation that comes in through an OTA is profit that goes right out the door. And as long as your brand isn’t working for you, others decide how your hotel is presented, at what price, and to which guests. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.6″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”92%” max_width=”1280px” custom_padding=”40px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”\u00b7 01″ image_icon_width=”none” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”Fraunces|400|||||||” header_text_color=”#258B97″ header_font_size=”18px” body_font=”Inter||||||||” body_text_color=”#5a5a5a” body_line_height=”1.7″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” border_radii=”on|6px|6px|6px|6px” image_max_width=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Excessive reliance on Booking, Expedia, and other OTAs, which erode margins.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”\u00b7 02″ image_icon_width=”none” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”Fraunces|400|||||||” header_text_color=”#258B97″ header_font_size=”18px” body_font=”Inter||||||||” body_text_color=”#5a5a5a” body_line_height=”1.7″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” border_radii=”on|6px|6px|6px|6px” image_max_width=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

A poorly developed brand: it’s hard to stand out among generic accommodations.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”\u00b7 03″ image_icon_width=”none” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”Fraunces|400|||||||” header_text_color=”#258B97″ header_font_size=”18px” body_font=”Inter||||||||” body_text_color=”#5a5a5a” body_line_height=”1.7″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” border_radii=”on|6px|6px|6px|6px” image_max_width=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Inconsistent communication across the website, social media, campaigns, and the actual experience.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”\u00b7 04″ image_icon_width=”none” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”Fraunces|400|||||||” header_text_color=”#258B97″ header_font_size=”18px” body_font=”Inter||||||||” body_text_color=”#5a5a5a” body_line_height=”1.7″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” border_radii=”on|6px|6px|6px|6px” image_max_width=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Isolated tactical campaigns without an underlying business strategy to support them.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”\u00b7 05″ image_icon_width=”none” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”Fraunces|400|||||||” header_text_color=”#258B97″ header_font_size=”18px” body_font=”Inter||||||||” body_text_color=”#5a5a5a” body_line_height=”1.7″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” border_radii=”on|6px|6px|6px|6px” image_max_width=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Aesthetic social media posts that don’t lead to inquiries or reservations.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”\u00b7 06″ image_icon_width=”none” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”Fraunces|400|||||||” header_text_color=”#258B97″ header_font_size=”18px” body_font=”Inter||||||||” body_text_color=”#5a5a5a” body_line_height=”1.7″ background_color=”#ffffff” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” border_radii=”on|6px|6px|6px|6px” image_max_width=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Lack of audiovisual content capable of conveying the true value of the accommodation.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”system” _builder_version=”4.16″ _module_preset=”default” background_color=”#3a3a3a” custom_padding=”110px|0px|110px|0px|true|true” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” global_colors_info=”{}”]02 \u00b7 The System<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ header_2_font_size=”42px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”20px|||” global_colors_info=”{}”]<\/p>\n

We don’t sell parts.
We’re building an ecosystem.<\/em><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”20px|||” global_colors_info=”{}”]<\/p>\n

Five disciplines that only work when they work together. That’s why we’ve integrated them into a single system operated by a single team. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#2f2f2f” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”92%” max_width=”1400px” custom_padding=”40px||0px||false|false” custom_css_main_element=”border-radius:6px;overflow:hidden;” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”28px|24px|28px|24px|true|true” global_colors_info=”{}”]\u00b7 01<\/span><\/p>\n

Assessment and Business Plan<\/h3>\n

We define positioning, the ideal customer, perceived price, and the roadmap that guides all branding and customer acquisition decisions.<\/p>\n

Strategy<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”28px|24px|28px|24px|true|true” global_colors_info=”{}”]\u00b7 02<\/span><\/p>\n

Identity and Message<\/h3>\n

We build a cohesive brand story\u2014both visual and verbal\u2014that sets the property apart and makes it appealing to the right guest.<\/p>\n

Communication<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”28px|24px|28px|24px|true|true” global_colors_info=”{}”]\u00b7 03<\/span><\/p>\n

A Thoughtful Social Media Presence<\/h3>\n

Editorial content designed to sell, not just to please. Schedule, formats, and narrative aligned with the business strategy. <\/p>\n

Networks<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”28px|24px|28px|24px|true|true” global_colors_info=”{}”]\u00b7 04<\/span><\/p>\n

Campaigns that generate direct demand<\/h3>\n

Meta, Google, and managed display ads to drive qualified traffic to your booking engine, not to your Booking listing.<\/p>\n

PPC<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” custom_padding=”28px|24px|28px|24px|true|true” global_colors_info=”{}”]\u00b7 05<\/span><\/p>\n

Premium Audiovisual Production<\/h3>\n

Film footage shot on location in the Canary Islands that conveys a sense of real-life experience, atmosphere, and setting.<\/p>\n

Video<\/span><\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#fbfaf7″ custom_padding=”110px|0px|110px|0px|true|true” custom_padding_tablet=”70px||70px||true|true” custom_padding_phone=”50px||50px||true|true” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” global_colors_info=”{}”]03 \u00b7 What You Get<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ header_2_font_size=”43px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”20px|||” global_colors_info=”{}”]<\/p>\n

Results that a posting schedule can’t deliver.<\/em><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3,1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”92%” max_width=”1280px” custom_padding=”40px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”32px|28px|32px|28px|true|true” global_colors_info=”{}”]01<\/span><\/p>\n

More direct reservations<\/h3>\n

Strengthened direct sales channel to reduce the portion of revenue lost to commissions.<\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”32px|28px|32px|28px|true|true” global_colors_info=”{}”]02<\/span><\/p>\n

A brand with a strong market position<\/h3>\n

A place to stay that is remembered for something specific, not just for its category.<\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”32px|28px|32px|28px|true|true” global_colors_info=”{}”]03<\/span><\/p>\n

Visual and Commercial Consistency<\/h3>\n

The same tone, the same level, and the same message at every touchpoint.<\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”32px|28px|32px|28px|true|true” global_colors_info=”{}”]04<\/span><\/p>\n

Messages tailored to the ideal guest<\/h3>\n

Communication designed to attract the customers who are the best fit for your product.<\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”32px|28px|32px|28px|true|true” global_colors_info=”{}”]05<\/span><\/p>\n

A digital presence that conveys value<\/h3>\n

An online experience that matches the experience you provide at your destination.<\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”32px|28px|32px|28px|true|true” global_colors_info=”{}”]06<\/span><\/p>\n

A strategy that underpins every action<\/h3>\n

Marketing decisions based on business, not on intuition or trends.<\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”pack” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” custom_padding=”110px|0px|110px|0px|true|true” custom_padding_tablet=”70px||70px||true|true” custom_padding_phone=”50px||50px||true|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.6″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” global_colors_info=”{}”]04 \u00b7 What’s Included in the Pack<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ header_font_size=”43px” header_2_font_size=”43px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”20px|||” global_colors_info=”{}”]<\/p>\n

A comprehensive solution.
A single team.<\/em><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”24px|||” global_colors_info=”{}”]<\/p>\n

We don’t choose individual modules. Each area is designed in relation to the others so that the system works toward a single goal: your direct booking. <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/images.unsplash.com\/photo-1559339352-11d035aa65de?auto=format&fit=crop&w=1280&q=80″ alt=”Premium Editorial Feature” title_text=”Premium Editorial Feature” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” custom_css_main_element=”height:420px; object-fit:cover; width:100%;” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

\n
01<\/div>\n
\n

Brand and Marketing Strategy<\/h3>\n
    \n
  • \u2014 360\u00b0 Audit of the Accommodation and Its Market<\/li>\n
  • \u2014 Positioning, value proposition, and ideal customer<\/li>\n
  • \u2014 Quarterly Roadmap and Business KPIs<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
    \n
    02<\/div>\n
    \n

    Identity and Communication<\/h3>\n
      \n
    • \u2014 Brand Tone, Message, and Vocabulary Guide<\/li>\n
    • \u2014 Art direction and a consistent visual style<\/li>\n
    • \u2014 Editorial storytelling for the web and campaigns<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
      \n
      03<\/div>\n
      \n

      Social Media with a Purpose<\/h3>\n
        \n
      • \u2014 Conversion-focused content strategy<\/li>\n
      • \u2014 Monthly production of content (photos, videos, copy)<\/li>\n
      • \u2014 Management, analysis, and continuous optimization<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
        \n
        04<\/div>\n
        \n

        PPC Campaigns and Direct Acquisition<\/h3>\n
          \n
        • \u2014 Meta Ads, Google Ads, and targeted display ads<\/li>\n
        • \u2014 Tracking of the direct booking engine<\/li>\n
        • \u2014 Weekly optimization based on actual data<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
          \n
          05<\/div>\n
          \n

          Audiovisual Production<\/h3>\n
            \n
          • \u2014 On-location film shoot in the Canary Islands<\/li>\n
          • \u2014 Hero pieces and vertical social media formats<\/li>\n
          • \u2014 Editing, color grading, and a library of reusable assets<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
            \n
            06<\/div>\n
            \n

            Strategic Support<\/h3>\n
              \n
            • \u2014 Regular meetings with management<\/li>\n
            • \u2014 Clear and actionable executive summary<\/li>\n
            • \u2014 A single point of contact for the entire system<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

              [\/et_pb_text][et_pb_button button_url=”#contacto” button_text=”Request a quote for my accommodations” button_alignment=”left” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”#148f9d” button_border_width=”0px” button_border_radius=”999px” button_letter_spacing=”0px” button_font=”Inter|500|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” custom_padding=”16px|28px|16px|28px|true|true” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_id=”because” _builder_version=”4.16″ _module_preset=”default” background_color=”#fbfaf7″ custom_padding=”110px|0px|110px|0px|true|true” custom_padding_tablet=”70px||70px||true|true” custom_padding_phone=”50px||50px||true|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.6″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” locked=”off” global_colors_info=”{}”]05 \u00b7 Why Digital Marketing Lanzarote<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ header_2_font_size=”43px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”20px|||” locked=”off” global_colors_info=”{}”]<\/p>\n

              A team that focuses on business,<\/em> not just aesthetics.<\/h2>\n

              [\/et_pb_text][et_pb_image src=”https:\/\/images.unsplash.com\/photo-1542314831-068cd1dbfeeb?auto=format&fit=crop&w=1280&q=80″ alt=”Interior of a premium villa in Lanzarote” title_text=”Interior of a premium villa in Lanzarote” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” custom_css_main_element=”height:520px; object-fit:cover; width:100%;” border_radii=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” locked=”off” global_colors_info=”{}”]<\/p>\n

              01<\/span>Differential<\/span><\/div>\n

              Strategic Vision First<\/h3>\n

              Before we produce anything, we get the business in order. The rest is just execution. <\/p>\n

              [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” locked=”off” global_colors_info=”{}”]<\/p>\n

              03<\/span>Differential<\/span><\/div>\n

              In-house audiovisual production<\/h3>\n

              Video equipment capable of capturing the experience with a cinematic approach.<\/p>\n

              [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” locked=”off” global_colors_info=”{}”]<\/p>\n

              05<\/span>Differential<\/span><\/div>\n

              Premium Mindset<\/h3>\n

              We communicate with you in the way your guests expect you to.<\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” locked=”off” global_colors_info=”{}”]<\/p>\n

              02<\/span>Differential<\/span><\/div>\n

              Focus on Profitability<\/h3>\n

              Every action is measured by actual reach, not by reach or likes.<\/p>\n

              [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” locked=”off” global_colors_info=”{}”]<\/p>\n

              04<\/span>Differential<\/span><\/div>\n

              On-location filming in the Canary Islands<\/h3>\n

              We’re in Lanzarote: we’ll film at your hotel at no additional logistical cost.<\/p>\n

              [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”28px|28px|28px|28px|true|true” locked=”off” global_colors_info=”{}”]<\/p>\n

              06<\/span>Differential<\/span><\/div>\n

              A single point of contact<\/h3>\n

              Strategy, branding, content, and campaigns under a single creative direction.<\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” custom_padding=”100px|0px|100px|0px|true|true” custom_padding_tablet=”70px||70px||true|true” custom_padding_phone=”50px||50px||true|true” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.6″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px” custom_padding=”0px||0px||true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” global_colors_info=”{}”]06 \u00b7 Trust<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Inter|400|||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

              \n

              \u201cWe stopped<\/span>thinking about individual posts and started thinking about how to tell the hotel\u2019s story. The conversation with guests changed\u2014and so did the bottom line.\u201d<\/span> <\/p>\n