{"id":6523,"date":"2026-06-19T21:40:55","date_gmt":"2026-06-19T21:40:55","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/gladyss-new"},"modified":"2026-06-19T21:41:12","modified_gmt":"2026-06-19T21:41:12","slug":"gladyss-new","status":"publish","type":"page","link":"https:\/\/digitalmarketinglanzarote.com\/en\/gladyss-new","title":{"rendered":"Gladys’s new"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”top” _builder_version=”4.27.0″ _module_preset=”default” background_color=”#3a3a3a” custom_padding=”180px|0|140px|0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]\u00b7<\/span> \u2014 FOUNDER \u00b7 DIGITAL MARKETING LANZAROTE<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”Fraunces|600|||||||” header_text_color=”#ffffff” header_2_font=”Fraunces|600|||||||” header_2_text_color=”#ffffff” header_2_font_size=”72px” header_2_line_height=”1.05em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Gladys Becerra Torlay.<\/em><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Inter||||||||” text_text_color=”#e0e0e0″ text_font_size=”16px” text_line_height=”1.75em” global_colors_info=”{}” theme_builder_area=”post_content”]International trade and marketing: the ideal combination for turning your ideas into actual sales.[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

\n
\n
19<\/div>\n
Years in sales and marketing<\/div>\n<\/div>\n
\n
ES \u00b7 EN \u00b7 FR<\/div>\n
Trilingual<\/div>\n<\/div>\n
\n
Columbia Business School<\/div>\n
Latest Training<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2023\/05\/ELEMENTOS-DML-34.png” alt=”Gladys Becerra Torlay, founder of Digital Marketing Lanzarote” _builder_version=”4.27.0″ _module_preset=”default” border_radii=”on|999px|999px|999px|999px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

“These steps led me to where I am professionally today\u2014to the greatest challenge of my career: DML, my own project.”<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#fbfaf7″ custom_padding=”110px|0|110px|0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”5_12,7_12″ use_custom_gutter=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”5_12″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]01<\/span> \u2014 ONE CAREER, ONE VISION<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”Fraunces|600|||||||” header_text_color=”#3a3a3a” header_2_font=”Fraunces|600|||||||” header_2_text_color=”#3a3a3a” header_2_font_size=”48px” header_2_line_height=”1.05em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

19 years turning ideas into sales.<\/em><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”7_12″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Inter||||||||” text_text_color=”#3a3a3a” text_font_size=”16px” text_line_height=”1.75em” global_colors_info=”{}” theme_builder_area=”post_content”]International trade and marketing have been the common thread throughout my entire professional career. It\u2019s a combination I learned by working with clients from around the world, and one that I now apply to hotels, experience providers, and real estate firms that want to sell more and better.[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Inter||||||||” text_text_color=”#6b6b6b” text_font_size=”16px” text_line_height=”1.75em” global_colors_info=”{}” theme_builder_area=”post_content”]My education, my experience across various industries, and my dedication to understanding each client\u2019s business form the foundation of the DML Method: an approach that always starts with the numbers, not with marketing for its own sake.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#3a3a3a” custom_padding=”110px|0|110px|0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”7_12,5_12″ use_custom_gutter=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”7_12″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]02<\/span> \u2014 CAREER HISTORY<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”Fraunces|600|||||||” header_text_color=”#ffffff” header_2_font=”Fraunces|600|||||||” header_2_text_color=”#ffffff” header_2_font_size=”52px” header_2_line_height=”1.05em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Four stages, one business approach.<\/em><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”5_12″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Inter||||||||” text_text_color=”#bdbdbd” text_font_size=”16px” text_line_height=”1.75em” global_colors_info=”{}” theme_builder_area=”post_content”]From industrial machinery to digital marketing for hotels and services. Different industries, but the same approach to sales.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” custom_padding=”40px|0|40px|0″ border_width_bottom=”1px” border_color_bottom=”rgba(255,255,255,0.1)” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

01<\/p>\n

Stage 01 \u00b7 Automotive<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

From the automotive industry to sales management<\/h3>\n

I began my career in the automotive sector as the export manager at Tecnomatrix, a company specializing in the design and manufacture of quality control machinery. After several years of developing the company\u2019s international sales portfolio, I took on the role of sales and marketing director. My next role, at Pont Aurell\u2014a company specializing in the production of nonwoven fabrics for vehicle interiors\u2014allowed me to further strengthen my international and sales expertise. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” custom_padding=”40px|0|40px|0″ border_width_bottom=”1px” border_color_bottom=”rgba(255,255,255,0.1)” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

02<\/p>\n

Stage 02 \u00b7 Services and Tourism<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

From B2B products to B2C services<\/h3>\n

A change in my personal life led me to reorient my career toward a new field: tourism and, more broadly, services aimed at a B2C audience. This transition allowed me to specialize in one of the areas that my time in the automotive industry had brought to the forefront: digital marketing. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” custom_padding=”40px|0|40px|0″ border_width_bottom=”1px” border_color_bottom=”rgba(255,255,255,0.1)” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

03<\/p>\n

Stage 03 \u00b7 Digital Marketing<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Management, Advertising, and Strategy in International Settings<\/h3>\n

Managing social media, online advertising, and developing communication strategies in a constantly evolving international environment became my new challenge. It\u2019s an absolutely fascinating branch of marketing, where learning never ends. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” custom_padding=”40px|0|40px|0″ border_width_bottom=”1px” border_color_bottom=”rgba(255,255,255,0.1)” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

04<\/p>\n

Stage 04 \u00b7 Today<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

DML, my own project<\/h3>\n

Aware of how rapidly this industry is evolving, I regularly pursue training and stay up to date on the latest developments and technologies to provide the best service to my clients. My most recent training: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics at the prestigious Columbia Business School. Today, all of that experience comes together at DML: the biggest challenge of my career and a team with which we support businesses that want to sell more profitably and consistently. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#fbfaf7″ custom_padding=”110px|0|110px|0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”7_12,5_12″ use_custom_gutter=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”7_12″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]03<\/span> \u2014 HOW I WORK<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”Fraunces|600|||||||” header_text_color=”#3a3a3a” header_2_font=”Fraunces|600|||||||” header_2_text_color=”#3a3a3a” header_2_font_size=”48px” header_2_line_height=”1.05em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Three principles that guide every project.<\/em><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”5_12″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Inter||||||||” text_text_color=”#6b6b6b” text_font_size=”16px” text_line_height=”1.75em” global_colors_info=”{}” theme_builder_area=”post_content”]The way I think about marketing\u2014and the reason why the DML Method works across such diverse industries.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_color=”#ffffff” custom_padding=”32px|28px|32px|28px” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#eae6df” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

01<\/p>\n

Think like a salesperson, not like an advertiser<\/h3>\n

Marketing only makes sense when it’s tied to actual sales. That’s why I first analyze revenue and customer data, and only then do I decide what actions to take. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_color=”#ffffff” custom_padding=”32px|28px|32px|28px” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#eae6df” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

02<\/p>\n

Trilingual by vocation, international by experience<\/h3>\n

Spanish, English, and French. Years of experience in exports have taught me that each market requires its own message, tone, and channel. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” background_color=”#ffffff” custom_padding=”32px|28px|32px|28px” border_radii=”on|6px|6px|6px|6px” border_width_all=”1px” border_color_all=”#eae6df” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

03<\/p>\n

Continuing Education<\/h3>\n

Digital marketing evolves every week. I regularly pursue further education\u2014most recently at Columbia Business School\u2014so that my clients are always one step ahead. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#3a3a3a” custom_padding=”110px|0|110px|0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]04<\/span> \u2014 LET’S TALK<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_font=”Fraunces|600|||||||” header_text_color=”#ffffff” header_2_font=”Fraunces|600|||||||” header_2_text_color=”#ffffff” header_2_font_size=”52px” header_2_line_height=”1.05em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Shall we talk about your project? Tell me what you want to achieve.<\/em><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”Inter||||||||” text_text_color=”#d0d0d0″ text_font_size=”16px” text_line_height=”1.75em” global_colors_info=”{}” theme_builder_area=”post_content”]If your business relies on direct customers and you want to reduce your dependence on third parties, contact me. I’ll give you my honest opinion on whether DML is the best option for you.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_button button_url=”\/#contacto” button_text=”Contact Gladys” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#3a3a3a” button_bg_color=”#63beb2″ button_border_width=”0px” button_border_radius=”999px” button_font=”Inter|500|||||||” custom_padding=”16px|28px|16px|28px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_button][et_pb_button button_url=”https:\/\/wa.link\/q7tbao” url_new_window=”on” button_text=”WhatsApp Direct” _builder_version=”4.27.0″ _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_bg_color=”rgba(255,255,255,0.05)” button_border_width=”0px” button_border_radius=”999px” button_font=”Inter|500|||||||” custom_padding=”16px|28px|16px|28px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#fbfaf7″ custom_padding=”40px|0|40px|0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” width=”90%” max_width=”1400px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\n

Digital Marketing Lanzarote \u00b7 Strategic and Digital Marketing<\/em><\/p>\n

\u2190 Back to top<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00b7 \u2014 FOUNDER \u00b7 DIGITAL MARKETING LANZAROTEGladys Becerra Torlay.International trade and marketing: the ideal combination for turning your ideas into actual sales. 19 Years in sales and marketing ES \u00b7 EN \u00b7 FR Trilingual Columbia Business School Latest Training “These steps led me to where I am professionally today\u2014to the greatest challenge of my career: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6523","page","type-page","status-publish","hentry"],"yoast_head":"\nGladys's new - DIGITAL MARKETING LANZAROTE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/en\/gladyss-new\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gladys's new - 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