{"id":5127,"date":"2025-01-21T20:08:41","date_gmt":"2025-01-21T20:08:41","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/an-optimized-website-for-your-hotel-the-key-to-more-direct-sales"},"modified":"2025-01-21T20:56:34","modified_gmt":"2025-01-21T20:56:34","slug":"an-optimized-website-for-your-hotel-the-key-to-more-direct-sales","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/an-optimized-website-for-your-hotel-the-key-to-more-direct-sales","title":{"rendered":"An optimized website for your hotel: the key to more direct sales"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;9px||4px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\"><span><strong>Direct booking: your hotel&#8217;s (and your revenue&#8217;s) best friend<\/strong><\/span><\/p>\n<p><span>OTAs are like that nice friend who always shows up at dinner parties&#8230; but never pays the bill. Every booking that comes through them takes their &#8220;small&#8221; percentage (15-20% small, of course) that you could be taking advantage of to improve your hotel, your service or, why not, take a well-deserved vacation. <\/span><\/p>\n<p><span>Therefore, attracting <\/span><span><strong>more direct bookings<\/strong><\/span><span> through your website is not just a good idea; it&#8217;s the best decision for your business.<\/span><\/p>\n<p><span><strong>Advantages of direct bookings:<\/strong><\/span><\/p>\n<ul data-spread=\"false\">\n<li><span><strong>More income, less headaches.<\/strong><\/span><span>  Without intermediaries, all the revenue is yours.<\/span><\/li>\n<li><span><strong>Direct relationship with the customer.<\/strong><\/span><span>  You can meet their needs from the first click and build their loyalty.<\/span><\/li>\n<li><span><strong>Total control.<\/strong><\/span><span>  You offer exclusive promotions, enhance the experience and decide the rules of the game.<\/span><\/li>\n<li><span><strong>Your brand, your story.<\/strong><\/span><span>  No more getting buried among hundreds of options in the OTAs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Websites designed to attract direct bookings<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/01\/251-cklfr12400x955.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Now, we know that managing this is not as easy as it sounds. But this is where we come in,   <\/span><span><strong>Digital Marketing Lanzarote<\/strong><\/span><span><a href=\"https:\/\/clicktotravel.es\" target=\"_blank\" rel=\"noopener\">clicktotravel<\/a> &#8216;s official delegation in the Canary Islands. We offer you a   <\/span><span><strong>all-in-one pack<\/strong><\/span><span> that will make direct bookings a piece of cake (or rather, a free buffet).<\/span><\/p>\n<p><span><strong>What does our pack include?<\/strong><\/span><\/p>\n<ul data-spread=\"false\">\n<li><span><strong>Spectacular web design:<\/strong><\/span><span> Tailored to your hotel and optimized for conversions.<\/span><\/li>\n<li><span><strong>Powerful booking engine:<\/strong><\/span><span> Faster than Wi-Fi at the front desk.<\/span><\/li>\n<li><span><strong>Irresistible promotional video:<\/strong><\/span><span> Because a picture is worth a thousand commissions.<\/span><\/li>\n<\/ul>\n<p><span>In short, with us <\/span><span><strong>you forget about OTAs<\/strong><\/span><span> and you start to see how your revenue grows while your customers enjoy their stay.<\/span><\/p>\n<p><span>Contact us and start transforming visits into direct bookings!<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Here&#8217;s a sample of what we can do for your hotel<\/h2>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtu.be\/VHdx8tB3kK4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIn19@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;CONTACT US AND LET&#039;S GET STARTED&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#1DB5B5&#8243; button_border_radius=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct booking: your hotel&#8217;s (and your revenue&#8217;s) best friend OTAs are like that nice friend who always shows up at dinner parties&#8230; but never pays the bill. Every booking that comes through them takes their &#8220;small&#8221; percentage (15-20% small, of course) that you could be taking advantage of to improve your hotel, your service or, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-5127","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web + video package for hotels<\/title>\n<meta name=\"description\" content=\"An all in 1: a website designed by clicktotravel + a promotional video that communicates the values of your hotel. Direct bookings at a glance!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/en\/an-optimized-website-for-your-hotel-the-key-to-more-direct-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web + video package for hotels\" \/>\n<meta property=\"og:description\" content=\"An all in 1: a website designed by clicktotravel + a promotional video that communicates the values of your hotel. 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