{"id":5246,"date":"2023-02-06T13:34:01","date_gmt":"2023-02-06T13:34:01","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/which-social-networks-to-use-to-promote-your-business-in-spain-in-2023"},"modified":"2025-01-21T20:54:23","modified_gmt":"2025-01-21T20:54:23","slug":"which-social-networks-to-use-to-promote-your-business-in-spain-in-2023","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/which-social-networks-to-use-to-promote-your-business-in-spain-in-2023","title":{"rendered":"Which social networks to use to promote your business in Spain in 2023?"},"content":{"rendered":"\n[et_pb_section admin_label=&#8221;section&#8221;]\n\t\t\t[et_pb_row admin_label=&#8221;row&#8221;]\n\t\t\t\t[et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221;]<!-- divi:tadv\/classic-paragraph \/-->\n\n<!-- divi:tadv\/classic-paragraph -->\n<p>The <a href=\"https:\/\/datareportal.com\/reports\/digital-2022-spain\">We Are Social 2022<\/a> report is here, with all the data you need to know what online strategy to follow to promote your business in Spain.<\/p>\n<p>Don&#8217;t worry, we&#8217;re not going to force you to read the whole report, so we&#8217;ll summarize it in a few key points:<\/p>\n<ul>\n<li>43.2% of the Spanish population follows and has seen advertisements on Facebook<\/li>\n<li>But, and watch out for the data: 48.9% of the Spanish population follows and has seen ads on Instagram. In other words, <strong>Instagram is already a more used platform than Facebook in the country, take note of its growth<\/strong>! <\/li>\n<li><strong>92.7% of Internet users in Spain use YouTube on a regular basis.<\/strong>  Therefore, if you can create content in video format to promote your business, don&#8217;t hesitate: YouTube to the power because it also covers a very wide age range!<\/li>\n<li>TikTok is also an increasingly relevant platform: it already has 13.73 million users over the age of 18 and 35.4% of TikTok ads reached adults over the age of 18. So the image of a social network designed for children and young people is coming to an end! <\/li>\n<li>36.1% of the Spanish Internet user population has a LinkedIn profile. Therefore, if your target audience is B2B (companies), don&#8217;t hesitate \ud83d\ude09 <\/li>\n<\/ul>\n<p>The networks that lag a little behind when it comes to seducing the Spanish public are:<\/p>\n<ul>\n<li>Snapchat (8.2% of the online population)<\/li>\n<li>Twitter (19.9% of the online population viewed Twitter Ads)<\/li>\n<li>Pinterest (16% of the online population), although Pinterest can be an interesting option if you sell a product designed for women since 74.8% of its users are female users.<\/li>\n<\/ul>\n<p>You can see the full We Are Social report here: <a href=\"https:\/\/datareportal.com\/reports\/digital-2022-spain\">https:\/\/datareportal.com\/reports\/digital-2022-spain<\/a><\/p>\n<p>We hope this data will help you define an optimal strategy to reach your target audience this year. And remember: if you don&#8217;t know where to start or simply don&#8217;t have the time to take charge of defining your company&#8217;s digital marketing strategy, <a href=\"https:\/\/digitalmarketinglanzarote.com\/en\/contact\">contact us!<\/a> <\/p>\n<!-- \/divi:tadv\/classic-paragraph -->[\/et_pb_text][\/et_pb_column]\n\t\t\t[\/et_pb_row]\n\t\t[\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>The We Are Social 2022 report is here, with all the data you need to know what online strategy to follow to promote your business in Spain. Don&#8217;t worry, we&#8217;re not going to force you to read the whole report, so we&#8217;ll summarize it in a few key points: 43.2% of the Spanish population follows [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-5246","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Summary of an incredible year : Digital Marketing Lanzarote<\/title>\n<meta name=\"description\" content=\"Discover the key statistics to define your business&#039; social media strategy for 2023!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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