{"id":5302,"date":"2021-03-01T16:10:57","date_gmt":"2021-03-01T16:10:57","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/mistake-no-1-in-times-of-crisis-generalizing"},"modified":"2025-01-21T20:54:37","modified_gmt":"2025-01-21T20:54:37","slug":"mistake-no-1-in-times-of-crisis-generalizing","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/mistake-no-1-in-times-of-crisis-generalizing","title":{"rendered":"Mistake No. 1 in times of crisis: GENERALIZING"},"content":{"rendered":"\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t5d\/1\/16\/26a1.png\" alt=\"\u26a1\ufe0f\" width=\"16\" height=\"16\"><\/span>  MARKETING IN TIMES OF CRISIS. <strong>Today: #1 mistake of companies in times of crisis.<\/strong> <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t5d\/1\/16\/26a1.png\" alt=\"\u26a1\ufe0f\" width=\"16\" height=\"16\"><\/span> (continue reading&#8230; <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t4c\/1\/16\/1f642.png\" alt=\"\ud83d\ude42\" width=\"16\" height=\"16\"><\/span>)<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">In the previous chapter we saw what happens to brands in times of crisis: changes in their communication, greater assertiveness, greater struggle for competitiveness and to attract customers&#8230;<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">In today&#8217;s post and in the following two posts we will tell you about 3 MISTAKES that companies tend to make in times of crisis.<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t5d\/1\/16\/26a1.png\" alt=\"\u26a1\ufe0f\" width=\"16\" height=\"16\"><\/span>  MISTAKE N\u00ba1: Generalizing. Believing that all my competitors are in the same situation as me and that nobody can buy me (because &#8220;it&#8217;s the crisis&#8221; and so on). <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Why is this a mistake?<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span>  Because you don&#8217;t know what your competitors are doing. Maybe they&#8217;ve already identified a niche market to sell into. Or they have been left in a state of    <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tc1\/1\/16\/1f62e.png\" alt=\"\ud83d\ude2e\" width=\"16\" height=\"16\"><\/span>  by the situation. Or they are developing a new product, or service, to enter a new market or a new market segment. If you don&#8217;t know, don&#8217;t take anything for granted. And, of course, keep analyzing the market to find your opportunity.   <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span>  Here are two facts about the year 2020:<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf3\/1\/16\/1f539.png\" alt=\"\ud83d\udd39\" width=\"16\" height=\"16\"><\/span>High-end online sales grew by 16% and virtual experiences multiplied.<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf3\/1\/16\/1f539.png\" alt=\"\ud83d\udd39\" width=\"16\" height=\"16\"><\/span>  According to <a href=\"http:\/\/alibaba.com\/\">Alibaba<\/a>, the number of grocery orders placed by users in their 50s and 60s has been four times higher during this time of crisis<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">So it&#8217;s not that customers can&#8217;t buy from you anymore, it&#8217;s that they are <strong>changing their habits <\/strong>.  <\/div>\n<div dir=\"auto\"> <\/div>\n<div dir=\"auto\">Your products and services must meet the needs of your customers, so ask yourself: what do my customers need? What opportunities can arise from these changes in habits? <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">We&#8217;ll be back soon with more!<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-5302","post","type-post","status-publish","format-standard","hentry","category-marketing-in-times-of-crisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mistake n\u00ba1 in times of crisis: generalizing - Digital Marketing Lanzarote<\/title>\n<meta name=\"description\" content=\"In this 4th chapter of the series &quot;Marketing in times of crisis&quot;, we tell you about the first of the three mistakes made by companies in times of crisis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/en\/mistake-no-1-in-times-of-crisis-generalizing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistake n\u00ba1 in times of crisis: generalizing - 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