{"id":5305,"date":"2021-01-11T15:00:37","date_gmt":"2021-01-11T15:00:37","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/marketing-in-times-of-crisis-chapter-01-the-crisis-has-arrived"},"modified":"2025-01-21T20:54:43","modified_gmt":"2025-01-21T20:54:43","slug":"marketing-in-times-of-crisis-chapter-01-the-crisis-has-arrived","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-01-the-crisis-has-arrived","title":{"rendered":"Marketing in Times of Crisis &#8211; Chapter 01: The crisis has arrived!"},"content":{"rendered":"\n<div>\n<div class=\"\" dir=\"auto\">\n<div id=\"jsc_c_57\" class=\"ecm0bbzt hv4rvrfc ihqw7lf3 dati1w0a\" data-ad-comet-preview=\"message\" data-ad-preview=\"message\">\n<div class=\"j83agx80 cbu4d94t ew0dbk1b irj2b8pg\">\n<div class=\"qzhwtbm6 knvmm38d\">\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">We are starting a new series of posts: marketing in times of crisis. A series in which we will review together what happens to brands and consumers in times of crisis, and what we can do to keep our company selling in these times. <\/div>\n<div dir=\"auto\"> <\/div>\n<div dir=\"auto\">We hope you like this new series of posts! As always you can share your opinion and ask us questions by sending us a message from our contact form or from our social networks. <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div dir=\"auto\">That said: let&#8217;s get down to business, on to chapter 01!<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div dir=\"auto\"> <\/div>\n<div id=\"jsc_c_57\" class=\"ecm0bbzt hv4rvrfc ihqw7lf3 dati1w0a\" data-ad-comet-preview=\"message\" data-ad-preview=\"message\">\n<div class=\"j83agx80 cbu4d94t ew0dbk1b irj2b8pg\">\n<div class=\"qzhwtbm6 knvmm38d\">\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><strong>MARKETING IN TIMES OF CRISIS &#8211; Chapter 01: The crisis has arrived!<\/strong><\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">2020 begins, there we were, quietly planning the year&#8217;s sales when all of a sudden&#8230;. BAM! Crisis, the crisis has arrived!   <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png\" alt=\"\ud83d\ude31\" width=\"16\" height=\"16\"><\/span><\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">The R.A.E. defines &#8220;crisis&#8221; as a &#8220;<em>profound and consequential change in a process or situation, or in the way in which it is perceived<\/em>&#8220;. This profound change affects us at three levels: <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>At the level of the environment:<\/strong> we suffer a recession, new regulations come out and our technological habits change.<\/div>\n<div dir=\"auto\">If we take the example of the current crisis we have <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span>a high rate of unemployment and ERTEs (recession); <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span>a series of COVID prevention protocols are put in place &#8211; masks, etc. (new regulations); <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span> companies digitize access to information through the use of QR codes, development of web pages, etc.<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>At the industry level:<\/strong> more rivalry, more price wars, appearance of substitute products.<\/div>\n<div dir=\"auto\">If we take the example of the current crisis we have<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span> more messages of support than ever before (how many videos of support and affection did you see during the confinement? <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span>companies making more offers than ever (price war); <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span> the rise of remote connection platforms such as Zoom etc. so that we can telework and see each other (substitute products).<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>At the customer level:<\/strong> they are more emotional, they pay less attention to our products, they change their habits.<\/div>\n<div dir=\"auto\">If we take the example of the current crisis we have <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span> an explosion in March\/April of emotional videos and content of all kinds about COVID-19 (increased emotionality); <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span> sales of sports equipment and trainings increased during the confinement (change of habits); <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t50\/1\/16\/2757.png\" alt=\"\u2757\ufe0f\" width=\"16\" height=\"16\"><\/span> more purchases from companies with home delivery (change of brands and privilege of service)<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">See you soon with chapter 02!<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-5305","post","type-post","status-publish","format-standard","hentry","category-marketing-in-times-of-crisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing in times of crisis - Chapter 01 - Digital Marketing Lanzarote<\/title>\n<meta name=\"description\" content=\"With this article we start our new series of posts: Marketing in Times of Crisis. 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