{"id":5317,"date":"2021-02-04T13:45:55","date_gmt":"2021-02-04T13:45:55","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/marketing-in-times-of-crisis-chapter-02-confinement"},"modified":"2025-01-21T20:54:43","modified_gmt":"2025-01-21T20:54:43","slug":"marketing-in-times-of-crisis-chapter-02-confinement","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement","title":{"rendered":"Marketing in Times of Crisis &#8211; Chapter 02: Confinement"},"content":{"rendered":"\n<div class=\"\" dir=\"auto\">\n<div id=\"jsc_c_57\" class=\"ecm0bbzt hv4rvrfc ihqw7lf3 dati1w0a\" data-ad-comet-preview=\"message\" data-ad-preview=\"message\">\n<div class=\"j83agx80 cbu4d94t ew0dbk1b irj2b8pg\">\n<div class=\"qzhwtbm6 knvmm38d\">\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">MARKETING IN TIMES OF CRISIS &#8211; Chapter 02: Confinement \/ What happens to consumers in times of crisis?  <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png\" alt=\"\ud83d\ude31\" width=\"16\" height=\"16\"><\/span><\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">DAY 1: &#8220;Really, they&#8217;re confining us? Well, it&#8217;s 15 days at home and that&#8217;s it&#8230;&#8221;<\/div>\n<div dir=\"auto\">DAY 58: &#8220;Que te matoooooooo!!!&#8221;<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">15 days that in the end were two months and accelerated the process that consumers go through in times of crisis, we tell you about it now.<\/div>\n<div dir=\"auto\">What happens to consumers in times of crisis? They go through 4 phases that affect the strategy that brands will adopt to convince them: <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>PHASE 1: denial<\/strong>. They do not want to reduce their expenses so they try to regain their pre-crisis income levels through overtime, small jobs, etc.. &#8220;This is not going to last long, I do some overtime, a little effort and that&#8217;s it.&#8221;  <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>PHASE 2: they get into debt<\/strong> using their credit card and loans. &#8220;This credit I&#8217;m paying back right now, as soon as this is all over.&#8221; <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>PHASE 3: reduce their non-core expenses<\/strong>. &#8220;<span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t34\/1\/16\/1f914.png\" alt=\"\ud83e\udd14\" width=\"16\" height=\"16\"><\/span>  this is dragging on&#8230; We&#8217;d better invite friends over for dinner at home instead of going out to dinner.&#8221;<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>PHASE 4: they reduce their basic expenses<\/strong>. &#8220;I don&#8217;t need that much food and clothing either.&#8221;<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Sound familiar? Well, this process directly affects brands. What do they do in the meantime? We will tell you about it in the next chapter of MTC, Marketing in Times of Crisis!<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-5317","post","type-post","status-publish","format-standard","hentry","category-marketing-in-times-of-crisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing in times of crisis - Chapter 02 - Digital Marketing Lanzarote<\/title>\n<meta name=\"description\" content=\"The second article in our new series: Marketing in Times of Crisis. What happens during a crisis, how to keep selling and much more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing in times of crisis - Chapter 02 - Digital Marketing Lanzarote\" \/>\n<meta property=\"og:description\" content=\"The second article in our new series: Marketing in Times of Crisis. What happens during a crisis, how to keep selling and much more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement\" \/>\n<meta property=\"og:site_name\" content=\"DIGITAL MARKETING LANZAROTE\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:45:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T20:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png\" \/>\n<meta name=\"author\" content=\"adminnuevawebdml\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminnuevawebdml\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement\"},\"author\":{\"name\":\"adminnuevawebdml\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\"},\"headline\":\"Marketing in Times of Crisis &#8211; Chapter 02: Confinement\",\"datePublished\":\"2021-02-04T13:45:55+00:00\",\"dateModified\":\"2025-01-21T20:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement\"},\"wordCount\":234,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png\",\"articleSection\":[\"Marketing in times of crisis\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement\",\"url\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement\",\"name\":\"Marketing in times of crisis - Chapter 02 - Digital Marketing Lanzarote\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#primaryimage\"},\"image\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png\",\"datePublished\":\"2021-02-04T13:45:55+00:00\",\"dateModified\":\"2025-01-21T20:54:43+00:00\",\"author\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\"},\"description\":\"The second article in our new series: Marketing in Times of Crisis. What happens during a crisis, how to keep selling and much more!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#primaryimage\",\"url\":\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png\",\"contentUrl\":\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#website\",\"url\":\"https:\/\/digitalmarketinglanzarote.com\/en\",\"name\":\"DIGITAL MARKETING LANZAROTE\",\"description\":\"Agencia de marketing digital en Lanzarote, Islas Canarias\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalmarketinglanzarote.com\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\",\"name\":\"adminnuevawebdml\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g\",\"caption\":\"adminnuevawebdml\"},\"sameAs\":[\"https:\/\/digitalmarketinglanzarote.com\"],\"url\":\"https:\/\/digitalmarketinglanzarote.com\/en\/author\/adminnuevawebdml\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing in times of crisis - Chapter 02 - Digital Marketing Lanzarote","description":"The second article in our new series: Marketing in Times of Crisis. What happens during a crisis, how to keep selling and much more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement","og_locale":"en_US","og_type":"article","og_title":"Marketing in times of crisis - Chapter 02 - Digital Marketing Lanzarote","og_description":"The second article in our new series: Marketing in Times of Crisis. What happens during a crisis, how to keep selling and much more!","og_url":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement","og_site_name":"DIGITAL MARKETING LANZAROTE","article_published_time":"2021-02-04T13:45:55+00:00","article_modified_time":"2025-01-21T20:54:43+00:00","og_image":[{"url":"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png","type":"","width":"","height":""}],"author":"adminnuevawebdml","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adminnuevawebdml","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#article","isPartOf":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement"},"author":{"name":"adminnuevawebdml","@id":"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c"},"headline":"Marketing in Times of Crisis &#8211; Chapter 02: Confinement","datePublished":"2021-02-04T13:45:55+00:00","dateModified":"2025-01-21T20:54:43+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement"},"wordCount":234,"commentCount":0,"image":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#primaryimage"},"thumbnailUrl":"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png","articleSection":["Marketing in times of crisis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement","url":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement","name":"Marketing in times of crisis - Chapter 02 - Digital Marketing Lanzarote","isPartOf":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#primaryimage"},"image":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#primaryimage"},"thumbnailUrl":"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png","datePublished":"2021-02-04T13:45:55+00:00","dateModified":"2025-01-21T20:54:43+00:00","author":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c"},"description":"The second article in our new series: Marketing in Times of Crisis. What happens during a crisis, how to keep selling and much more!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalmarketinglanzarote.com\/en\/marketing-in-times-of-crisis-chapter-02-confinement#primaryimage","url":"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png","contentUrl":"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png"},{"@type":"WebSite","@id":"https:\/\/digitalmarketinglanzarote.com\/en#website","url":"https:\/\/digitalmarketinglanzarote.com\/en","name":"DIGITAL MARKETING LANZAROTE","description":"Agencia de marketing digital en Lanzarote, Islas Canarias","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalmarketinglanzarote.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c","name":"adminnuevawebdml","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g","caption":"adminnuevawebdml"},"sameAs":["https:\/\/digitalmarketinglanzarote.com"],"url":"https:\/\/digitalmarketinglanzarote.com\/en\/author\/adminnuevawebdml"}]}},"_links":{"self":[{"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/posts\/5317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/comments?post=5317"}],"version-history":[{"count":1,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/posts\/5317\/revisions"}],"predecessor-version":[{"id":5319,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/posts\/5317\/revisions\/5319"}],"wp:attachment":[{"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/media?parent=5317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/categories?post=5317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/tags?post=5317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}