{"id":5349,"date":"2020-03-11T09:08:24","date_gmt":"2020-03-11T09:08:24","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/5-achieve-more-sales-and-customer-loyalty-your-team-is-a-valuable-ally"},"modified":"2020-03-11T09:08:24","modified_gmt":"2020-03-11T09:08:24","slug":"5-achieve-more-sales-and-customer-loyalty-your-team-is-a-valuable-ally","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/5-achieve-more-sales-and-customer-loyalty-your-team-is-a-valuable-ally","title":{"rendered":"5. Achieve more sales and customer loyalty: your team is a valuable ally."},"content":{"rendered":"

Good morning!<\/p>\n

We hope that the first 4 tips of our blog are helping you and that you have started to apply them. And if you have any doubts about how to do it, ask us!<\/a><\/p>\n

Have you ever wondered why some guests come back year after year to your establishment, or, on the contrary, why they come once and never come back? This information is key to increasing your repeat guest rate. And as you well know, since it’s easier to sell to someone who already knows you, this also means you’ll be assured of sales.<\/p>\n

The key for a guest to remember your hotel, come back and recommend you is the experience they have during their stay. And by “experience” we mean all those details that make the difference between a hotel being a building where you sleep, or a place you consider your second home: the treatment of the staff, the breakfast being just right or, on the contrary, a bit cold, how soft the bed is, how easy it was to get a lounger by the pool.<\/p>\n

And to find out if all these details met your guests’ expectations, you have a very important ally at your disposal: your team!<\/p>\n

Beyond the satisfaction surveys you can do in your hotel, encourage your team to talk to guests, to empathize with them, to be their confidant. They will get far more information than any survey! Guests will tell you what their favorite dish is, why they think their pillow isn’t perfect for them, or how much they enjoyed last night’s show by your entertainment team.<\/p>\n

Define a protocol for collecting all this information and use it:<\/p>\n