Surely you already know that both Facebook and Instagram allow you to create ads to highlight the different services that your business offers: from an accommodation offer, to a new restaurant menu, to the essential souvenirs that any self-respecting tourist should take from your store before leaving Lanzarote.<\/p>\n
But you certainly don’t offer just one product or one service: for example, if you work in a real estate agency, you will certainly sell or rent one-bedroom apartments, or multi-bedroom houses, and so on. So the key to getting the perfect customer for each of the services you offer to contact you is… create several ads, and define EXACTLY who sees each of them.<\/p>\n
Did you know that when you create a social media ad you can define exactly who sees it?<\/p>\n
And when we say “exactly” it is not a figure of speech: you can define whether you want residents of the island of Lanzarote to see it, or tourists who are visiting it. What country they come from, or even what city they live in. What language they speak, how old they are, and even if they are a family, a couple, or a group of friends looking for the best option for their vacation. Or, on the contrary, one or several people looking for a local service in Lanzarote, or in the geographical area where your business is located.<\/p>\n
Interesting, isn’t it?<\/p>\n
See you in the next article!<\/p>\n","protected":false},"excerpt":{"rendered":"
Surely you already know that both Facebook and Instagram allow you to create ads to highlight the different services that your business offers: from an accommodation offer, to a new restaurant menu, to the essential souvenirs that any self-respecting tourist should take from your store before leaving Lanzarote. But you certainly don’t offer just one […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[61,60,62,63],"class_list":["post-5350","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-tips","tag-ads","tag-digital-marketing","tag-digital-marketing-lanzarote-en","tag-social-networks"],"yoast_head":"\n