[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”9px||4px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Imagine you buy a new car. Shiny, comfortable, modern… everything is running smoothly. But time goes by and you decide never to take it to the workshop, never to change the oil, never to check the brakes. What do you think will happen after a few months or a year? <\/p>\n
It’s exactly the same with a website. Having a WordPress website is not a “do it once and forget it”. In fact, a crucial (and often overlooked) part of having an online presence is web maintenance<\/strong>. <\/p>\n And yes, we know that there are those who, after investing in the design or development of their website, shake their hands when they hear about a “monthly maintenance fee”. But this service is not a whim or a decorative extra: it is a real need that protects your investment and ensures the proper functioning of your website<\/strong>. <\/p>\n If you are reading this and you still doubt whether it is worth paying for the maintenance of your WordPress website, read on, because we are going to tell you in a clear and simple way why it is so important.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#258B97″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]The maintenance of a WordPress site consists of a series of tasks that are performed on a regular basis to ensure that the website:<\/p>\n Think of it as a monthly medical check-up for your website: detecting potential problems in time avoids major problems in the future.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#258B97″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Each professional or agency has its own package of services, but a basic and well-done maintenance usually includes:<\/p>\n WordPress core update.<\/strong><\/p>\n<\/li>\n Updating plugins and themes.<\/strong><\/p>\n<\/li>\n Regular backups.<\/strong><\/p>\n<\/li>\n Security scanning against malware or unauthorized access.<\/strong><\/p>\n<\/li>\n Performance monitoring (loading speed, site crashes, etc.).<\/strong><\/p>\n<\/li>\n Correction of errors or broken links.<\/strong><\/p>\n<\/li>\n Basic database optimization.<\/strong><\/p>\n<\/li>\n<\/ul>\n This may all sound very technical, but in a nutshell: it’s what keeps your website alive, secure and in shape.<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#258B97″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Here comes the less pleasant part… but necessary. Not doing web maintenance can lead to quite serious problems. Some of the most frequent are: <\/p>\n WordPress is one of the most widely used platforms in the world, and that makes it a common target for cyber attacks. If you don’t update plugins, themes or WordPress itself, you are leaving “open doors” for them to enter. <\/p>\n A hacked website can mean from losing all your content to Google marking it as dangerous and disappearing from the digital map.<\/p>\n Do you have an online store, a blog, a page with reservations or contact forms? If you don’t have regular backups and something goes wrong, you could lose everything. And recovering it is not always possible. <\/p>\n An outdated plugin can cause parts of your website to stop working: a form that does not submit, a button that does not go anywhere, a gallery that does not load… This gives a bad image and makes you lose opportunities for sales or contact. <\/p>\n Google values user experience: if your website loads slowly, has errors or is not secure (for example, if it does not have HTTPS updated), it will drop positions in search results. And that means fewer visits. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#258B97″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n We often hear this phrase. And yes, it is normal that, at the beginning, everything seems to go perfect. But maintenance is not for today, it is for the future<\/strong>. <\/p>\n The digital world moves at high speed. Every week security updates are released, new versions of plugins, changes in browsers… and your website must be prepared to adapt to these changes. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#258B97″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ locked=”off”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Paying a small monthly fee for the maintenance of your website is not an expense: it is an investment in peace of mind. It is to avoid scares, problems and major losses. It is having someone to make sure everything works while you take care of your business. <\/p>\n And, let’s be honest, would you update plugins, check bugs or restore backups if something goes wrong? If the answer is no, then delegating a professional to do it for you is the best decision<\/strong>. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#258B97″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ locked=”off”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Hiring the maintenance of your WordPress website is as important as having created it. Not doing so is like having a physical store and leaving it with the door open, without cleaning, without restocking products and without checking if the cash register works. <\/p>\n So, if you have invested time and money in your online presence, don’t neglect it<\/strong>. Give it the care it deserves, and it will return the favor by working well, generating trust, attracting customers and, ultimately, helping you grow. <\/p>\n And if you have doubts, ask without fear. A good maintenance professional not only fixes things: he also advises you, guides you and becomes an ally of your business. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#258B97″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ locked=”off”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIn19@” url_new_window=”on” button_text=”CONTACT US AND LET'S GET STARTED” button_alignment=”center” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#1DB5B5″ button_border_radius=”16px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Imagine you buy a new car. Shiny, comfortable, modern… everything is running smoothly. But time goes by and you decide never to take it to the workshop, never to change the oil, never to check the brakes. What do you think will happen after a few months or a year? It’s exactly the same with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-tips"],"yoast_head":"\nWhat does “web maintenance” mean?<\/h2>\n
\n
What is normally included in the maintenance of a WordPress website?<\/h2>\n
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What happens if I don’t do maintenance?<\/span><\/h2>\n
Hacking and security attacks<\/strong><\/h3>\n
2. Loss of information<\/strong><\/h3>\n
3. Errors and malfunctions<\/strong><\/h3>\n
4. Loss of positioning in Google<\/strong><\/h3>\n
“But if it works well now…”<\/h2>\n
An investment that saves you trouble<\/h2>\n
In short: your website needs constant care<\/h2>\n
Do you already have your WordPress website but you still don’t have a maintenance service? Maybe this is the perfect time to start taking care of it as it deserves. <\/h2>\n