{"id":5480,"date":"2025-04-06T18:55:55","date_gmt":"2025-04-06T18:55:55","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market"},"modified":"2025-04-06T19:07:12","modified_gmt":"2025-04-06T19:07:12","slug":"lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market","title":{"rendered":"Lanzarote and U.S. tourism: keys to conquer a profitable and seasonal market"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;9px||4px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"246\" data-end=\"640\" class=\"\">Last Monday, March 31st, we attended an interesting presentation of <a href=\"https:\/\/turismolanzarote.com\" target=\"_blank\" rel=\"noopener\">Turismo Lanzarote<\/a> led by <strong data-start=\"328\" data-end=\"358\">Mag\u00ed Castelltort Claramunt<\/strong>, Tourism Counselor of the Spanish Tourism Office in New York (Turespa\u00f1a), where the strategies and opportunities to attract tourism from the United States were detailed, with special attention to the advantages that this visitor profile represents for <strong data-start=\"626\" data-end=\"639\">Lanzarote<\/strong>.<\/p>\n<p data-start=\"642\" data-end=\"921\" class=\"\">From <strong data-start=\"648\" data-end=\"679\">Digital Marketing Lanzarote<\/strong>, as a digital marketing agency specialized in tourism, SEM campaigns and video content creation, we highlight the main learnings and opportunities for hotels, tourist accommodations and key players in the sector on the island.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Why is the U.S. market a great opportunity for Lanzarote?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li data-start=\"1007\" data-end=\"1149\" class=\"\">\n<p data-start=\"1009\" data-end=\"1149\" class=\"\"><strong data-start=\"1009\" data-end=\"1036\">High spending capacity<\/strong>: The U.S. traveler has an average expenditure of <strong data-start=\"1088\" data-end=\"1099\">2,024 \u20ac<\/strong> per trip and an <strong data-start=\"1116\" data-end=\"1148\">average stay of 7.1 nights<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1150\" data-end=\"1215\" class=\"\">\n<p data-start=\"1152\" data-end=\"1215\" class=\"\"><strong data-start=\"1152\" data-end=\"1175\">High average income<\/strong>: Between <strong data-start=\"1183\" data-end=\"1206\">$125,000 and $149,000<\/strong> per year.<\/p>\n<\/li>\n<li data-start=\"1216\" data-end=\"1430\" class=\"\">\n<p data-start=\"1218\" data-end=\"1430\" class=\"\"><strong data-start=\"1218\" data-end=\"1252\">They choose quality accommodations<\/strong>: More than 20% stay in 5-star hotels and more than 50% in 4-star hotels. They prefer <strong data-start=\"1341\" data-end=\"1429\">chain hotels, boutique hotels, resorts and short-stay vacation rentals<\/strong>. <\/p>\n<\/li>\n<li data-start=\"1431\" data-end=\"1636\" class=\"\">\n<p data-start=\"1433\" data-end=\"1636\" class=\"\"><strong data-start=\"1433\" data-end=\"1484\">They travel in the months when other markets are down<\/strong>: June is the star month, followed by May, July, September and October. This makes it possible to <strong data-start=\"1571\" data-end=\"1603\">deseasonalize tourism<\/strong> and balance annual occupancy. <\/p>\n<\/li>\n<li data-start=\"1637\" data-end=\"1735\" class=\"\">\n<p data-start=\"1639\" data-end=\"1735\" class=\"\"><strong data-start=\"1639\" data-end=\"1683\">They are available for stopovers<\/strong> and visit multiple destinations within the same country.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Profile of the U.S. traveler who chooses Spain (and that Lanzarote can conquer)<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul data-start=\"1832\" data-end=\"2214\">\n<li data-start=\"1832\" data-end=\"1898\" class=\"\">\n<p data-start=\"1834\" data-end=\"1898\" class=\"\"><strong data-start=\"1834\" data-end=\"1858\">Predominant ages<\/strong>: 35-44 years (27 %) and 25-34 years (25 %).<\/p>\n<\/li>\n<li data-start=\"1899\" data-end=\"1985\" class=\"\">\n<p data-start=\"1901\" data-end=\"1985\" class=\"\"><strong data-start=\"1901\" data-end=\"1933\">Major sending states<\/strong>: New York, California, Florida, Texas and Illinois.<\/p>\n<\/li>\n<li data-start=\"1986\" data-end=\"2214\" class=\"\">\n<p data-start=\"1988\" data-end=\"2014\" class=\"\"><strong data-start=\"1988\" data-end=\"2013\">Travel motivations<\/strong>:<\/p>\n<ul data-start=\"2017\" data-end=\"2214\">\n<li data-start=\"2017\" data-end=\"2058\" class=\"\">\n<p data-start=\"2019\" data-end=\"2058\" class=\"\">Experience different cultures (91 %)<\/p>\n<\/li>\n<li data-start=\"2061\" data-end=\"2091\" class=\"\">\n<p data-start=\"2063\" data-end=\"2091\" class=\"\">Try new cuisines (87 %)<\/p>\n<\/li>\n<li data-start=\"2094\" data-end=\"2141\" class=\"\">\n<p data-start=\"2096\" data-end=\"2141\" class=\"\">Exploring nature and the outdoors (86 %)<\/p>\n<\/li>\n<li data-start=\"2144\" data-end=\"2167\" class=\"\">\n<p data-start=\"2146\" data-end=\"2167\" class=\"\">Escape and disconnect<\/p>\n<\/li>\n<li data-start=\"2170\" data-end=\"2214\" class=\"\">\n<p data-start=\"2172\" data-end=\"2214\" class=\"\">Learning about indigenous history and culture<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"2216\" data-end=\"2411\" class=\"\">All these aspects are <strong data-start=\"2243\" data-end=\"2306\">fully aligned with the value proposition of Lanzarote<\/strong> as a destination: volcanic nature, local gastronomy, heritage, culture, tranquility and authenticity.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><span>How do Americans plan their trips?<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 data-start=\"2471\" data-end=\"2506\" class=\"\">Stages of the decision process:<\/h3>\n<ol data-start=\"2507\" data-end=\"2781\">\n<li data-start=\"2507\" data-end=\"2533\" class=\"\">\n<p data-start=\"2510\" data-end=\"2533\" class=\"\">Destination selection<\/p>\n<\/li>\n<li data-start=\"2534\" data-end=\"2577\" class=\"\">\n<p data-start=\"2537\" data-end=\"2577\" class=\"\">Search online reviews and ratings<\/p>\n<\/li>\n<li data-start=\"2578\" data-end=\"2611\" class=\"\">\n<p data-start=\"2581\" data-end=\"2611\" class=\"\">Choose the type of vacation<\/p>\n<\/li>\n<li data-start=\"2612\" data-end=\"2634\" class=\"\">\n<p data-start=\"2615\" data-end=\"2634\" class=\"\">Set budget<\/p>\n<\/li>\n<li data-start=\"2635\" data-end=\"2666\" class=\"\">\n<p data-start=\"2638\" data-end=\"2666\" class=\"\">Consult with accompanying persons<\/p>\n<\/li>\n<li data-start=\"2667\" data-end=\"2692\" class=\"\">\n<p data-start=\"2670\" data-end=\"2692\" class=\"\">Compare suppliers<\/p>\n<\/li>\n<li data-start=\"2693\" data-end=\"2717\" class=\"\">\n<p data-start=\"2696\" data-end=\"2717\" class=\"\">Deciding activities<\/p>\n<\/li>\n<li data-start=\"2718\" data-end=\"2742\" class=\"\">\n<p data-start=\"2721\" data-end=\"2742\" class=\"\">Talking to agencies<\/p>\n<\/li>\n<li data-start=\"2743\" data-end=\"2781\" class=\"\">\n<p data-start=\"2746\" data-end=\"2781\" class=\"\">Book accommodation and transportation<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"2783\" data-end=\"2930\" class=\"\">In addition, 54% use <strong data-start=\"2807\" data-end=\"2858\">travel agencies for lesser-known destinations<\/strong>, which represents an <strong data-start=\"2882\" data-end=\"2929\">ideal window of opportunity for Lanzarote<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Platforms used in planning<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul data-start=\"2986\" data-end=\"3147\">\n<li data-start=\"2986\" data-end=\"3010\" class=\"\">\n<p data-start=\"2988\" data-end=\"3010\" class=\"\"><strong data-start=\"2988\" data-end=\"3003\">Booking.com<\/strong> (58 %)<\/p>\n<\/li>\n<li data-start=\"3011\" data-end=\"3031\" class=\"\">\n<p data-start=\"3013\" data-end=\"3031\" class=\"\"><strong data-start=\"3013\" data-end=\"3024\">Expedia<\/strong> (52 %)<\/p>\n<\/li>\n<li data-start=\"3032\" data-end=\"3056\" class=\"\">\n<p data-start=\"3034\" data-end=\"3056\" class=\"\"><strong data-start=\"3034\" data-end=\"3049\">Tripadvisor<\/strong> (45 %)<\/p>\n<\/li>\n<li data-start=\"3057\" data-end=\"3077\" class=\"\">\n<p data-start=\"3059\" data-end=\"3077\" class=\"\"><strong data-start=\"3059\" data-end=\"3070\">YouTube<\/strong> (43 %)<\/p>\n<\/li>\n<li data-start=\"3078\" data-end=\"3147\" class=\"\">\n<p data-start=\"3080\" data-end=\"3147\" class=\"\"><strong data-start=\"3080\" data-end=\"3097\">Google Travel<\/strong>, <strong data-start=\"3099\" data-end=\"3121\">airline websites<\/strong> and <strong data-start=\"3124\" data-end=\"3147\">accommodation websites<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3149\" data-end=\"3462\" class=\"\">In social networks, <strong data-start=\"3168\" data-end=\"3179\">YouTube<\/strong>, <strong data-start=\"3181\" data-end=\"3193\">Facebook<\/strong>, <strong data-start=\"3195\" data-end=\"3208\">Instagram<\/strong> and <strong data-start=\"3211\" data-end=\"3221\">TikTok<\/strong> are key. In the case of Lanzarote, users use these platforms even more than the national average. For example, <strong data-start=\"3338\" data-end=\"3373\">76% have an account on YouTube<\/strong>, which reaffirms the importance of audiovisual content to capture their attention.  <\/p>\n<p data-start=\"3464\" data-end=\"3684\" class=\"\">The growing use of <strong data-start=\"3500\" data-end=\"3527\">artificial intelligence<\/strong> for travel planning also stands out. Forty percent use it for <strong data-start=\"3572\" data-end=\"3602\">activity suggestions<\/strong>, 36% for <strong data-start=\"3617\" data-end=\"3640\">ideas and inspiration<\/strong>, and 34% for <strong data-start=\"3657\" data-end=\"3683\">itinerary planning<\/strong>. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Strategic keys shared by Turespa\u00f1a to position Lanzarote in the U.S. market<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li data-start=\"3789\" data-end=\"3830\" class=\"\">\n<p data-start=\"3791\" data-end=\"3830\" class=\"\"><strong data-start=\"3791\" data-end=\"3830\">Strengthening online positioning<\/strong><\/p>\n<\/li>\n<li data-start=\"3831\" data-end=\"3876\" class=\"\">\n<p data-start=\"3833\" data-end=\"3876\" class=\"\"><strong data-start=\"3833\" data-end=\"3876\">Increased presence in sales platforms<\/strong><\/p>\n<\/li>\n<li data-start=\"3877\" data-end=\"3913\" class=\"\">\n<p data-start=\"3879\" data-end=\"3913\" class=\"\"><strong data-start=\"3879\" data-end=\"3913\">Alliances with travel agencies<\/strong><\/p>\n<\/li>\n<li data-start=\"3914\" data-end=\"3961\" class=\"\">\n<p data-start=\"3916\" data-end=\"3961\" class=\"\"><strong data-start=\"3916\" data-end=\"3961\">Creation of iconic images of the destination<\/strong><\/p>\n<\/li>\n<li data-start=\"3962\" data-end=\"4001\" class=\"\">\n<p data-start=\"3964\" data-end=\"4001\" class=\"\"><strong data-start=\"3964\" data-end=\"4001\">Reinforcement of the &#8220;safety&#8221; attribute<\/strong><\/p>\n<\/li>\n<li data-start=\"4002\" data-end=\"4108\" class=\"\">\n<p data-start=\"4004\" data-end=\"4108\" class=\"\"><strong data-start=\"4004\" data-end=\"4039\">Improved air connectivity<\/strong>: Iberia now offers 75 weekly flights between Madrid and the U.S.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Institutional Action Plan 2025<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"4153\" data-end=\"4248\" class=\"\">Turismo Lanzarote, in collaboration with Turespa\u00f1a and PROMOTUR, will participate in key events such as:<\/p>\n<ul data-start=\"4250\" data-end=\"4457\">\n<li data-start=\"4250\" data-end=\"4281\" class=\"\">\n<p data-start=\"4252\" data-end=\"4281\" class=\"\"><strong data-start=\"4252\" data-end=\"4281\">World Travel Expo (Miami)<\/strong><\/p>\n<\/li>\n<li data-start=\"4282\" data-end=\"4308\" class=\"\">\n<p data-start=\"4284\" data-end=\"4308\" class=\"\"><strong data-start=\"4284\" data-end=\"4308\">Spain Talks (Boston)<\/strong><\/p>\n<\/li>\n<li data-start=\"4309\" data-end=\"4382\" class=\"\">\n<p data-start=\"4311\" data-end=\"4382\" class=\"\"><strong data-start=\"4311\" data-end=\"4382\">European Travel Agent Forum (Gran Canaria) with Fam Trip to Lanzarote<\/strong><\/p>\n<\/li>\n<li data-start=\"4383\" data-end=\"4409\" class=\"\">\n<p data-start=\"4385\" data-end=\"4409\" class=\"\"><strong data-start=\"4385\" data-end=\"4409\">Turespa\u00f1a Convention<\/strong><\/p>\n<\/li>\n<li data-start=\"4410\" data-end=\"4457\" class=\"\">\n<p data-start=\"4412\" data-end=\"4457\" class=\"\"><strong data-start=\"4412\" data-end=\"4457\">USTOA Annual Conference (Washington D.C.)<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4459\" data-end=\"4655\" class=\"\">Digital marketing actions have also been planned, as well as the execution of agreements with platforms such as Expedia and Tripadvisor, and sectoral working groups to strengthen promotion in the run-up to 2026.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Our proposal from Digital Marketing Lanzarote<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"4718\" data-end=\"4891\" class=\"\">From <strong data-start=\"4724\" data-end=\"4755\">Digital Marketing Lanzarote<\/strong>, we firmly believe that one of the most effective steps for the destination and its accommodations to stand out in this competitive market is:<\/p>\n<h3 data-start=\"4893\" data-end=\"5004\" class=\"\">\ud83d\udc49 <strong data-start=\"4900\" data-end=\"4951\">Create hotel + destination visual content packs<\/strong>, especially oriented to U.S. audiences.<\/h3>\n<p data-start=\"5006\" data-end=\"5074\" class=\"\">These materials (videos, reels, landing pages, SEM campaigns) must:<\/p>\n<ul data-start=\"5076\" data-end=\"5340\">\n<li data-start=\"5076\" data-end=\"5163\" class=\"\">\n<p data-start=\"5078\" data-end=\"5163\" class=\"\">Show <strong data-start=\"5086\" data-end=\"5113\">the complete experience<\/strong> (accommodation, activities, gastronomy, environment).<\/p>\n<\/li>\n<li data-start=\"5164\" data-end=\"5256\" class=\"\">\n<p data-start=\"5166\" data-end=\"5256\" class=\"\">Enhance emotions: <strong data-start=\"5191\" data-end=\"5256\">sense of exclusivity, disconnection, well-being and adventure.<\/strong><\/p>\n<\/li>\n<li data-start=\"5257\" data-end=\"5340\" class=\"\">\n<p data-start=\"5259\" data-end=\"5340\" class=\"\">Highlight what differentiates Lanzarote as an <strong data-start=\"5303\" data-end=\"5339\">exotic and safe European destination<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5342\" data-end=\"5667\" class=\"\">We have a team of <strong data-start=\"5368\" data-end=\"5396\">videographers in Lanzarote<\/strong> and <strong data-start=\"5399\" data-end=\"5441\">specialized content creators<\/strong> for hotels, chains, resorts and vacation rentals, as well as experts in <strong data-start=\"5527\" data-end=\"5564\">SEM campaigns on Google and Meta Ads.<\/strong> We can help you position your accommodation right where US travelers are looking for it. <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"5674\" data-end=\"5866\" class=\"\">Want to attract more U.S. tourists to your hotel or accommodation?<br data-start=\"5746\" data-end=\"5749\">\ud83d\udce9 Contact us and we will help you design a customized strategy with impactful, emotional and strategic content.<\/p>\n<p data-start=\"5868\" data-end=\"5959\" class=\"\"><strong data-start=\"5868\" data-end=\"5899\">Digital Marketing Lanzarote<\/strong><br data-start=\"5899\" data-end=\"5902\">Your digital marketing agency specialized in tourism.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;CONTACT US AND LET&#039;S GET STARTED&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#1DB5B5&#8243; button_border_radius=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Monday, March 31st, we attended an interesting presentation of Turismo Lanzarote led by Mag\u00ed Castelltort Claramunt, Tourism Counselor of the Spanish Tourism Office in New York (Turespa\u00f1a), where the strategies and opportunities to attract tourism from the United States were detailed, with special attention to the advantages that this visitor profile represents for Lanzarote. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-5480","post","type-post","status-publish","format-standard","hentry","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why maintain your WordPress website?<\/title>\n<meta name=\"description\" content=\"Maintenance is key for your website to work optimally. In this new DML blog we explain why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why maintain your WordPress website?\" \/>\n<meta property=\"og:description\" content=\"Maintenance is key for your website to work optimally. In this new DML blog we explain why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market\" \/>\n<meta property=\"og:site_name\" content=\"DIGITAL MARKETING LANZAROTE\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-06T18:55:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-06T19:07:12+00:00\" \/>\n<meta name=\"author\" content=\"adminnuevawebdml\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminnuevawebdml\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market\"},\"author\":{\"name\":\"adminnuevawebdml\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\"},\"headline\":\"Lanzarote and U.S. tourism: keys to conquer a profitable and seasonal market\",\"datePublished\":\"2025-04-06T18:55:55+00:00\",\"dateModified\":\"2025-04-06T19:07:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market\"},\"wordCount\":1399,\"commentCount\":0,\"articleSection\":[\"Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market\",\"url\":\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market\",\"name\":\"Why maintain your WordPress website?\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#website\"},\"datePublished\":\"2025-04-06T18:55:55+00:00\",\"dateModified\":\"2025-04-06T19:07:12+00:00\",\"author\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\"},\"description\":\"Maintenance is key for your website to work optimally. In this new DML blog we explain why.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#website\",\"url\":\"https:\/\/digitalmarketinglanzarote.com\/en\",\"name\":\"DIGITAL MARKETING LANZAROTE\",\"description\":\"Agencia de marketing digital en Lanzarote, Islas Canarias\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalmarketinglanzarote.com\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\",\"name\":\"adminnuevawebdml\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g\",\"caption\":\"adminnuevawebdml\"},\"sameAs\":[\"https:\/\/digitalmarketinglanzarote.com\"],\"url\":\"https:\/\/digitalmarketinglanzarote.com\/en\/author\/adminnuevawebdml\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why maintain your WordPress website?","description":"Maintenance is key for your website to work optimally. In this new DML blog we explain why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market","og_locale":"en_US","og_type":"article","og_title":"Why maintain your WordPress website?","og_description":"Maintenance is key for your website to work optimally. In this new DML blog we explain why.","og_url":"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market","og_site_name":"DIGITAL MARKETING LANZAROTE","article_published_time":"2025-04-06T18:55:55+00:00","article_modified_time":"2025-04-06T19:07:12+00:00","author":"adminnuevawebdml","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adminnuevawebdml","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market#article","isPartOf":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market"},"author":{"name":"adminnuevawebdml","@id":"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c"},"headline":"Lanzarote and U.S. tourism: keys to conquer a profitable and seasonal market","datePublished":"2025-04-06T18:55:55+00:00","dateModified":"2025-04-06T19:07:12+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market"},"wordCount":1399,"commentCount":0,"articleSection":["Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market","url":"https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market","name":"Why maintain your WordPress website?","isPartOf":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en#website"},"datePublished":"2025-04-06T18:55:55+00:00","dateModified":"2025-04-06T19:07:12+00:00","author":{"@id":"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c"},"description":"Maintenance is key for your website to work optimally. In this new DML blog we explain why.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalmarketinglanzarote.com\/en\/lanzarote-and-u-s-tourism-keys-to-conquer-a-profitable-and-seasonal-market"]}]},{"@type":"WebSite","@id":"https:\/\/digitalmarketinglanzarote.com\/en#website","url":"https:\/\/digitalmarketinglanzarote.com\/en","name":"DIGITAL MARKETING LANZAROTE","description":"Agencia de marketing digital en Lanzarote, Islas Canarias","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalmarketinglanzarote.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c","name":"adminnuevawebdml","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalmarketinglanzarote.com\/en#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g","caption":"adminnuevawebdml"},"sameAs":["https:\/\/digitalmarketinglanzarote.com"],"url":"https:\/\/digitalmarketinglanzarote.com\/en\/author\/adminnuevawebdml"}]}},"_links":{"self":[{"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/posts\/5480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/comments?post=5480"}],"version-history":[{"count":6,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/posts\/5480\/revisions"}],"predecessor-version":[{"id":5496,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/posts\/5480\/revisions\/5496"}],"wp:attachment":[{"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/media?parent=5480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/categories?post=5480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/en\/wp-json\/wp\/v2\/tags?post=5480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}