[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”9px||4px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#258B97″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/FKovEGmAibg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_video][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ custom_margin=”-12px|||||”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
You saw the video: boy looks at girl, girl ignores him, because she’s looking at your cell phone and not at what he’s doing so that she notices him. <\/p>\n
Spoiler: the problem is not the content<\/strong>. It’s the channel. <\/p>\n This, which seems like a funny scene, happens every day in marketing. Brands give it their all: they record videos, create posts, strive to be \u201ceverywhere\u201d… but they are not where it really matters: where their customer is.<\/strong> <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Most of the companies we work with come with the same dilemma:<\/p>\n \u201cWe have Instagram, TikTok, Facebook… but we don’t have results.\u201d<\/p>\n<\/blockquote>\n And our first question is always: Because if your ideal customer is 55 years old, loves hiking, looks for natural products and watches YouTube videos or reads newsletters… why are you dancing on TikTok?<\/strong><\/p>\n No, you don’t need to be on every platform. [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n It’s like fishing for trout on the beach. So, before investing in networks, ads, or videos, the most important thing is this:<\/p>\n Who is your ideal customer?<\/strong> Where do you hang out?<\/strong> How do you search for information before buying?<\/strong> Once you have this clear, choose the channels<\/strong> where you are going to communicate with him or her. And create content adapted to each one. <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Social networks are not magic wands. Neither are email campaigns. Nor are Google ads. And this, although it sounds like a tongue twister, is at the heart of any marketing strategy that works.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n One of our clients had an online store of natural products for women over 45. She wanted to do fun Reels on Instagram because \u201cthey are trendy\u201d. <\/span> [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Before you jump into creating content like crazy, think about your audience<\/strong>. Listen to them. Understand how they get information, where they spend their time, what makes them click. If you feel like the guy in the video, jumping in front of someone who can’t see you, it’s time to stop, breathe and redirect your energy.<\/p>\n In Digital Marketing Lanzarote<\/strong> and Digital Marketing Fuerteventura<\/strong>, we say it clear: Can we help you define your communication channels? [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIn19@” url_new_window=”on” button_text=”CONTACT US AND LET'S GET STARTED” button_alignment=”center” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#1DB5B5″ button_border_radius=”16px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" This video explains it very, very clearly:If your client is on the radio, don’t dance on TikTokYou saw the video: boy looks at girl, girl ignores him, because she’s looking at your cell phone and not at what he’s doing so that she notices him. Spoiler: the problem is not the content. It’s the channel. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-5572","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-tips"],"yoast_head":"\nAre you talking on the air?<\/h3>\n
\n
\ud83d\udc49 Who is your audience?
\ud83d\udc49 Where do you look for information?
\ud83d\udc49 What type of content do you consume?<\/p>\n
You need to be where your customer is.<\/strong><\/p>\nDefine your audience first. Then, the channel. <\/h3>\n
Or selling anti-aging creams to a group of teenage gamers.
You’re going to make a fool of yourself (digitally speaking), get frustrated, and waste time and money.<\/strong><\/p>\n\n
Age, interests, economic level, lifestyle, problems, dreams, fears.<\/p>\n<\/li>\n
Do you read blogs, watch YouTube videos, listen to podcasts, join Facebook groups or specialized forums? <\/p>\n<\/li>\n
Do you ask friends, search on Google, follow influencers, visit price comparison sites? <\/p>\n<\/li>\n<\/ol>\nBecause no, social networks are not magic. And a nice post is not enough. <\/h3>\n
The magic happens when you use the right channel with the right message to the right person.<\/strong><\/p>\nCustomer success story<\/h3>\n
But his audience wasn’t even using Instagram.<\/span>
After an investigation, we discovered that they were opening <\/span>all<\/em> the newsletters they received. They liked to read. They valued advice. <\/span>
We switched to an email marketing strategy with explainer videos on YouTube, and their revenue grew 34% in three months.<\/span>
And yes, without killing yourself for a second in creating \u201ctrending\u201d videos on Insta or TikTok.<\/span><\/p>\nConclusion: don’t shout in the square if your client is reading in the library.<\/h3>\n
And then yes: create a communication strategy that really connects with them. <\/p>\n
\ud83d\udca5 Less doing for the sake of doing.
\ud83c\udfaf More strategy with sense.<\/p>\n
Here you don’t dance for the sake of dancing. Here we communicate to sell. <\/p>\n