{"id":6032,"date":"2026-01-07T18:42:55","date_gmt":"2026-01-07T18:42:55","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/define-the-foundation-of-your-business-before-going-online"},"modified":"2026-01-07T22:40:52","modified_gmt":"2026-01-07T22:40:52","slug":"define-the-foundation-of-your-business-before-going-online","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/define-the-foundation-of-your-business-before-going-online","title":{"rendered":"Define the foundation of your business before going online"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;9px||4px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; custom_margin=&#8221;||27px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Social media is not magic: why your marketing strategy should start much earlier<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]In recent years, social networks have become the center of many digital marketing strategies. Instagram, TikTok or LinkedIn seem, at first glance, the fastest way to visibility and sales.<br \/>\nBut there is a reality that many companies discover too late: <\/p>\n<ul>\n<li>social networks are not a magic tool<\/li>\n<li>  and should never be the starting point of your marketing strategy.<\/li>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>The most common mistake: starting with social networks<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Many brands start by asking themselves:<\/p>\n<ul>\n<li>&#8220;What social network do I need to be on?&#8221;<\/li>\n<li>&#8220;How many followers do I need?&#8221;<\/li>\n<li>&#8220;Why is my competition growing faster than me?&#8221;<\/li>\n<\/ul>\n<p>However, before thinking about publishing content or launching campaigns, you have to do your strategic homework. Because if the base is not solid, no channel will really work.<br \/>Social networks do not create solid projects.<br \/>They amplify them. <\/p>\n<p><strong>Gladys Becerra<\/strong> explains it in this video:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<iframe loading=\"lazy\" width=\"540\" height=\"960\" src=\"https:\/\/www.youtube.com\/embed\/Yd4NGDfrVfE\" title=\"Why social media is not a magic wand \ud83e\ude84 #socialnetworks #tipsforentrepreneurship #marketing.\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>[\/et_pb_code][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Before Instagram or TikTok: define your strategic base.<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]An effective marketing strategy starts long before opening a social profile. These are the key questions that every company should be clear about: <\/p>\n<h4>1. Who is your target audience?<\/h4>\n<p>It is not about &#8220;everyone&#8221;.<br \/>\nThis is the specific person you are helping with your product or service:<\/p>\n<ul>\n<li>What is the problem?<\/li>\n<li>What do you need to solve?<\/li>\n<li>What frustrates you about current solutions?<\/li>\n<\/ul>\n<p>The clearer you are about your audience, the easier it will be to communicate and connect.<\/p>\n<h4>2. What problem do you really solve?<\/h4>\n<p>Brands don&#8217;t sell products, they sell solutions.<br \/>\nIf you are not able to explain in one sentence what problem you are solving, the message is diluted&#8230; and social networks only amplify that confusion.<\/p>\n<h4>3. What is your differential value?<\/h4>\n<p>In a saturated market, standing out is mandatory. Ask yourself: <\/p>\n<ul>\n<li>What do you do better than your competitors?<\/li>\n<li>Why should they choose you and not someone else?<\/li>\n<li>What real value do you bring?<\/li>\n<\/ul>\n<p>Without a clear value proposition, it doesn&#8217;t matter how many followers you have.[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Social networks without a base: visibility without results<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]You can invest time and money in content, ads or influencers, but if:<\/p>\n<ul>\n<li>your product is not well defined,<\/li>\n<li>your service is not excellent,<\/li>\n<li>your team is not aligned with business objectives,<\/li>\n<\/ul>\n<p>\ud83d\udc49 social networks will not convert followers into customers.<br \/>\nVisibility without strategy generates likes, not sustainable growth.[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>When the foundation is well built, communication multiplies results<br \/>\n<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]This is where social networking really works.<br \/>\nWhen you have:<\/p>\n<ul>\n<li>a clear proposal,<\/li>\n<li>a service of 10,<\/li>\n<li>a committed team,<\/li>\n<\/ul>\n<p>communication acts as a multiplier.<br \/>\nThe message reaches better, connects more and converts.<br \/>\nBecause without a foundation there is no summit that can stand.[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>First the base. Then the top. <\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]At Digital Marketing Lanzarote we see it every day:<br \/>\nthe projects that grow are the ones that understand that marketing doesn&#8217;t start on Instagram, but in the strategy.<br \/>\n\u2714 First you build the base<br \/>\n\u2714 Then you work on visibility<br \/>\n\u2714 And then, social networks drive growth<\/p>\n<p>If you want your digital presence to really work, start with the basics.<br \/>\nFirst the base. Then, the top.[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIn19@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;CONTACT US AND LET&apos;S GET STARTED&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#1DB5B5&#8243; button_border_radius=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, social networks have become the center of many digital marketing strategies. Instagram, TikTok or LinkedIn seem, at first glance, the fastest way to visibility and sales.<br \/>\nBut there is a reality that many companies discover too late? and we tell you about it in this blog. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38,47],"tags":[],"class_list":["post-6032","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-tips","category-tips-for-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Define the foundation of your business before going online<\/title>\n<meta name=\"description\" content=\"Being on social media won&#039;t save your business... Read this blog to learn the key steps to success for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/en\/define-the-foundation-of-your-business-before-going-online\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Define the foundation of your business before going online\" \/>\n<meta property=\"og:description\" content=\"Being on social media won&#039;t save your business... 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