{"id":6292,"date":"2026-04-28T11:45:06","date_gmt":"2026-04-28T11:45:06","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/answer-these-5-questions-before-you-go-online-or-your-business-will-lose-money"},"modified":"2026-04-28T12:41:37","modified_gmt":"2026-04-28T12:41:37","slug":"answer-these-5-questions-before-you-go-online-or-your-business-will-lose-money","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/en\/answer-these-5-questions-before-you-go-online-or-your-business-will-lose-money","title":{"rendered":"Answer these 5 questions before you go online or your business will lose money"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;9px||4px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#258B97&#8243; custom_margin=&#8221;||27px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Do you know the 5 key questions you need to answer BEFORE going online?<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Too many businesses launch online without a good understanding of their business. Here are 5 key questions you should ask yourself first:   <\/p>\n<ul>\n<li>What are you selling and at what price?  <\/li>\n<li>Who are you selling to and why?  <\/li>\n<li>Who are your direct and indirect competitors?  <\/li>\n<li>What is your differential value?  <\/li>\n<li>How much do you have to sell each month to break even?  <\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>You may not know the answers to some of these questions&#8230;. If so, watch this video in which Gladys tells you more: <\/h3>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtube.com\/shorts\/0J3ebddMmr0?si=RlIgt0EjeywRlZ1N&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_video][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>First the base. Then the top. <\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>At Digital Marketing Lanzarote we see it every day:<br \/>the projects that grow are the ones that understand that marketing does not start in Instagram, but in the strategy.<br \/>\u2714 First we analyze where your business is<br \/>\u2714 Then we help you define the plan to grow in a sustainable and profitable way<br \/>\u2714 And then, and only then, we define the marketing and communication strategy to be able to achieve it.<\/p>\n<p>Sounds good, right? Contact us and let&#8217;s get started! <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIn19@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;CONTACT US AND LET&apos;S GET STARTED&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#1DB5B5&#8243; button_border_radius=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, social networks have become the center of many digital marketing strategies. Instagram, TikTok or LinkedIn seem, at first glance, the fastest way to visibility and sales.<br \/>\nBut there is a reality that many companies discover too late? and we tell you about it in this blog. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[38,47,40],"tags":[],"class_list":["post-6292","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-tips","category-tips-for-entrepreneurship","category-we-are-digital-marketing-lanzarote"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Answer these 5 questions before using digital marketing<\/title>\n<meta name=\"description\" content=\"There are 5 key questions you need to answer before using 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