{"id":5672,"date":"2025-11-13T12:31:05","date_gmt":"2025-11-13T12:31:05","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/formation-interactive"},"modified":"2025-11-13T20:00:18","modified_gmt":"2025-11-13T20:00:18","slug":"formation-interactive","status":"publish","type":"page","link":"https:\/\/digitalmarketinglanzarote.com\/fr\/formation-interactive","title":{"rendered":"FORMATION INTERACTIVE"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8&Prime; background_image=\u00a0\u00bbhttps:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/chinese-restaurant-20-1-scaled.png\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_position=\u00a0\u00bbbottom_center\u00a0\u00bb background_vertical_offset=\u00a0\u00bb58%\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb background_enable_pattern_style=\u00a0\u00bbon\u00a0\u00bb background_pattern_style=\u00a0\u00bbwaves\u00a0\u00bb background_pattern_color=\u00a0\u00bbrgba(0,0,0,0.06)\u00a0\u00bb background_pattern_size=\u00a0\u00bbcustom\u00a0\u00bb background_pattern_width=\u00a0\u00bb59px\u00a0\u00bb custom_padding=\u00a0\u00bb60px|60px|60px|60px|true|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb10%|10%|10%|10%|true|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb10%|10%|10%|10%|true|true\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bbnone\u00a0\u00bb custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbQuand le vin nous parle de marketing&#8230;\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb3f6130db-c154-4a01-9849-e5d5421b8ee9&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb title_font_size=\u00a0\u00bb7vw\u00a0\u00bb custom_margin=\u00a0\u00bb80px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bbnone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb max_width=\u00a0\u00bb900px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Une formation interactive avec Bodega Mota pour discuter des strat\u00e9gies de marketing.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-35.png\u00a0\u00bb title_text=\u00a0\u00bbDessin sans titre-35&Prime; align=\u00a0\u00bbright\u00a0\u00bb disabled_on=\u00a0\u00bboff|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|-80px|-170px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb80px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-126.jpg\u00a0\u00bb title_text=\u00a0\u00bbDessin sans titre &#8211; 1&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-ac604ccf-913b-415a-bc09-d01fcf4084df\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-ac604ccf-913b-415a-bc09-d01fcf4084df%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1280px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbVos clients vous paieront parce que vous r\u00e9solvez un probl\u00e8me pour eux.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc8b95fc0-82c3-4a9f-b013-5d5d34184b46&Prime; text_text_color=\u00a0\u00bbgcid-86ee591c-4da3-4dac-accf-8ac43e888cc3&Prime; global_colors_info=\u00a0\u00bb{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22link_text_color%22,%22quote_text_color%22,%22quote_border_color%22%93,%22gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3%22:%91%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n<p><strong>Vous ne vendez pas un produit : vous r\u00e9pondez \u00e0 un besoin.<\/strong>  Avant de d\u00e9finir votre strat\u00e9gie de communication, posez-vous donc la question suivante : quel probl\u00e8me votre offre r\u00e9sout-elle ?  <\/p>\n<p>Par exemple : un restaurant vous offre plus que de la nourriture. C&rsquo;est avant tout un endroit o\u00f9 vous pouvez rencontrer vos amis et votre famille. C&rsquo;est ensuite un endroit o\u00f9 vous n&rsquo;avez pas \u00e0 cuisiner, o\u00f9 chacun \u00e0 table peut manger ce qu&rsquo;il veut&#8230;     <\/p>\n<p>Concentrez votre communication sur le probl\u00e8me que vous \u00eates en train de r\u00e9soudre.  <\/p>\n<p><strong>Vos clients ne vous ach\u00e8teront pas parce qu&rsquo;ils comprennent ce que vous faites. Ils vous ach\u00e8teront s&rsquo;ils ont l&rsquo;impression que VOUS LES COMPRENEZ. Le probl\u00e8me que vous rencontrez et la solution \u00e0 laquelle vous avez pens\u00e9 pour le r\u00e9soudre.    <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCall to Action\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#000000 0%|rgba(0,0,0,0.5) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-127.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1280px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbIdentifiez vos concurrents\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Qui d&rsquo;autre r\u00e9sout le m\u00eame probl\u00e8me que vous ?<\/strong>  En vous posant cette question, vous pouvez identifier deux types de concurrents :<\/p>\n<ul>\n<li><strong>vos concurrents directs :<\/strong> ce sont ceux qui r\u00e9solvent le m\u00eame probl\u00e8me que vous, avec le m\u00eame type de produit ou de service que vous. Par exemple, si vous avez un restaurant, les autres restaurants de la r\u00e9gion o\u00f9 il est situ\u00e9 sont vos concurrents directs. <\/li>\n<li><strong>vos concurrents indirects :<\/strong> ce sont ceux qui r\u00e9solvent le m\u00eame probl\u00e8me que vous, mais qui n&rsquo;offrent pas le m\u00eame produit ou service que vous. Ils sont un peu plus difficiles \u00e0 identifier \ud83d\ude42 . Ex : si vous avez un restaurant, le Mercadona qui a ouvert dans votre rue et qui propose un service de vente \u00e0 emporter est un concurrent indirect.    <\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbQue faire de ces informations ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><b>Ces informations vous permettent de mettre en \u00e9vidence plusieurs faits essentiels dans votre communication :  <\/b><\/p>\n<ul>\n<li>Quelle est votre valeur diff\u00e9rentielle par rapport \u00e0 vos concurrents directs : que faites-vous de mieux ou de diff\u00e9rent ? \u00cates-vous plus rapide, plus sympathique, plus original, moins cher, etc. Une valeur diff\u00e9rentielle le sera d&rsquo;autant plus si elle vous permet de r\u00e9soudre encore mieux le probl\u00e8me de votre public.    <\/li>\n<li>Quels arguments pourriez-vous donner \u00e0 votre public pour qu&rsquo;il ne choisisse pas un concurrent indirect et qu&rsquo;il vous choisisse \u00e0 la place ? Par exemple : pourquoi prendre un pique-nique et s&rsquo;asseoir mal \u00e0 l&rsquo;aise sur la plage alors que mon restaurant surplombant la mer est si frais et confortable ? <\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCall to Action\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8&Prime; background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_position=\u00a0\u00bbbottom_center\u00a0\u00bb background_vertical_offset=\u00a0\u00bb58%\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb background_enable_pattern_style=\u00a0\u00bbon\u00a0\u00bb background_pattern_style=\u00a0\u00bbwaves\u00a0\u00bb background_pattern_color=\u00a0\u00bbrgba(0,0,0,0.06)\u00a0\u00bb background_pattern_size=\u00a0\u00bbcustom\u00a0\u00bb background_pattern_width=\u00a0\u00bb59px\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22background_color%22,%22background_color%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Qu&rsquo;arrive-t-il \u00e0 une personne qui essaie de plaire \u00e0 tout le monde ? En fin de compte, personne ne l&rsquo;aime. Ou suscite l&rsquo;indiff\u00e9rence. C&rsquo;est pr\u00e9cis\u00e9ment ce que vous voulez \u00e9viter avec votre marque.   <\/p>\n<p>Donc, point 1 :<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbVotre produit ne convient pas \u00e0 tout le monde&#8230; Et c&#039;est tr\u00e8s bien ainsi !\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_button button_text=\u00a0\u00bbD\u00c9FINIR VOTRE BUYER PERSONA\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbcfb663b4-0f9e-4948-a1c9-d127120d1e47&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Votre buyer persona est le client id\u00e9al pour votre entreprise. C&rsquo;est celui pour qui votre produit est r\u00e9ellement con\u00e7u. Il est essentiel que vous l&rsquo;ayez parfaitement identifi\u00e9.  <\/p>\n<p>Remarque : vous pouvez avoir PLUSIEURS PERSONNES ACHETEUSES si vous avez plusieurs types de produits.<\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bbQuestions cl\u00e9s \u00e0 se poser pour identifier votre buyer persona\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>O\u00f9 habitez-vous ?  <\/p>\n<p>Quel \u00e2ge avez-vous ?  <\/p>\n<p>Le fait qu&rsquo;il s&rsquo;agisse d&rsquo;un homme ou d&rsquo;une femme est-il important ?  <\/p>\n<p>Qu&rsquo;aimez-vous et quelle est votre personnalit\u00e9 ?   <\/p>\n<p>Quel probl\u00e8me r\u00e9solvez-vous ?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbAcheteur, prescripteur, consommateur\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#E02B20&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Ce sont les trois piliers du processus d&rsquo;achat. Il <strong>est essentiel que vous sachiez<\/strong> si votre communication est ax\u00e9e sur l&rsquo;acheteur, le prescripteur ou le consommateur.  <\/p>\n<ul>\n<li>L&rsquo;acheteur : c&rsquo;est celui qui paie le produit ou le service.<\/li>\n<li>Le prescripteur : celui qui recommande l&rsquo;achat.  <\/li>\n<li>Le consommateur : celui qui consomme le produit.  <\/li>\n<\/ul>\n<p>Ex : un enfant qui demande des biscuits \u00e0 ses parents au supermarch\u00e9 est le prescripteur et le consommateur. Les parents sont les acheteurs. <\/p>\n<p>Parfois, l&rsquo;acheteur, le prescripteur et le consommateur sont trois personnes diff\u00e9rentes. Parfois, la m\u00eame personne repr\u00e9sente plus d&rsquo;un de ces piliers, voire tous (par exemple, vous vous convainquez que vous devez vous inscrire dans une salle de sport).   <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-ac604ccf-913b-415a-bc09-d01fcf4084df\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-ac604ccf-913b-415a-bc09-d01fcf4084df%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1280px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbIl est temps de d\u00e9finir votre strat\u00e9gie de communication : cr\u00e9ez des histoires autour de votre marque.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc8b95fc0-82c3-4a9f-b013-5d5d34184b46&Prime; text_text_color=\u00a0\u00bbgcid-86ee591c-4da3-4dac-accf-8ac43e888cc3&Prime; global_colors_info=\u00a0\u00bb{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22link_text_color%22,%22quote_text_color%22,%22quote_border_color%22%93,%22gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3%22:%91%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n<p><b>Regardez ce que vous voyez en ce moment \u00e0 Bodega Mota.  <\/b>Voyez-vous qu&rsquo;ils vous racontent bien plus que le fait qu&rsquo;ils vendent du vin ? Quelles histoires \u00e0 raconter pouvez-vous identifier dans cette cave ? <\/p>\n<p><strong>Nous aimons tous qu&rsquo;on nous raconte des histoires.  <\/strong><\/p>\n<p>Connectez-vous avec les probl\u00e8mes que votre produit r\u00e9sout en concentrant votre histoire sur les points suivants :<\/p>\n<ul>\n<li><strong>le point de vue de votre consommateur :<\/strong> qu&rsquo;aimerait-il savoir sur le probl\u00e8me qu&rsquo;il rencontre ?<\/li>\n<li><strong>la perspective plus humaine de votre marque :<\/strong> faites participer votre \u00e9quipe, expliquez pourquoi vous avez cr\u00e9\u00e9 ce projet, racontez des anecdotes amusantes\/excitantes\/curieuses.  <\/li>\n<\/ul>\n<p><strong>Les histoires font que l&rsquo;on se souvient de votre marque.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCall to Action\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#000000 0%|rgba(0,0,0,0.5) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-127.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1280px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbPositionnement de la marque et strat\u00e9gie de prix\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><b>Une fois que vous avez une id\u00e9e claire de l&rsquo;identit\u00e9 de vos concurrents, les prochaines \u00e9tapes sont les suivantes :  <\/b><\/p>\n<ul>\n<li>D\u00e9finissez le positionnement de votre marque : haut de gamme, bas de gamme, milieu de gamme. O\u00f9 se situent vos concurrents ? D\u00e9finissez une matrice de positionnement de votre marque en fonction de vos variables cl\u00e9s.  <\/li>\n<li>d\u00e9finir vos prix : ils doivent \u00eatre coh\u00e9rents avec le positionnement de votre marque.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLe positionnement de votre marque doit se refl\u00e9ter dans tous les aspects de votre activit\u00e9.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Le produit lui-m\u00eame, bien s\u00fbr. Mais pas seulement :<br \/>vos co\u00fbts de production : <\/p>\n<ul>\n<li>l&#8217;emballage<\/li>\n<li>le service<\/li>\n<li>traitement des plaintes<\/li>\n<li>communication<\/li>\n<\/ul>\n<p>Par exemple, Ryanair contre Emirates. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCall to Action\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8&Prime; background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_position=\u00a0\u00bbbottom_center\u00a0\u00bb background_vertical_offset=\u00a0\u00bb58%\u00a0\u00bb background_blend=\u00a0\u00bbmultiply\u00a0\u00bb background_enable_pattern_style=\u00a0\u00bbon\u00a0\u00bb background_pattern_style=\u00a0\u00bbwaves\u00a0\u00bb background_pattern_color=\u00a0\u00bbrgba(0,0,0,0.06)\u00a0\u00bb background_pattern_size=\u00a0\u00bbcustom\u00a0\u00bb background_pattern_width=\u00a0\u00bb59px\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22background_color%22,%22background_color%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbQuestions cl\u00e9s pour d\u00e9finir votre prix et votre positionnement\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Combien vous co\u00fbte la production de chacun de vos produits ?<br \/>\nCombien cela vous co\u00fbte-t-il de le vendre ? Frais de publicit\u00e9, exp\u00e9dition, emballage, service \u00e0 la client\u00e8le<br \/>\nO\u00f9 se situent vos concurrents dans une matrice prix\/qualit\u00e9 ou une matrice avec<br \/>\ncrit\u00e8res cl\u00e9s pour votre secteur ?[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbExemples de matrices de positionnement de la marque\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_text_color=\u00a0\u00bb#E02B20&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/mapa-coches.jpg.webp\u00a0\u00bb title_text=\u00a0\u00bbcarte-automobile.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/mapa-de-posicionamiento-grafica-2.png.webp\u00a0\u00bb title_text=\u00a0\u00bbCarte de positionnement graphique 2.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbCall to Action\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bb#000000 0%|rgba(0,0,0,0.5) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/digitalmarketinglanzarote.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-127.jpg\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1280px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbValeurs : l&#039;\u00e2me de votre marque\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><b>Les gens travaillent avec les gens. Vous ne choisissez pas des marques, vous ne choisissez pas des logos. Vous choisissez des projets qui correspondent \u00e0 votre fa\u00e7on d&rsquo;\u00eatre, \u00e0 vos convictions, \u00e0 votre fa\u00e7on de vivre. Bref, avec vos VALEURS.     <\/b><\/p>\n<p><b><\/b><\/p>\n<ul>\n<li>Quelles sont les id\u00e9es et les valeurs humaines li\u00e9es \u00e0 votre marque, \u00e0 l&rsquo;histoire de votre projet ?  <\/li>\n<li>En bref : qu&rsquo;est-ce qui HUMANISE votre marque ?  <\/li>\n<\/ul>\n<p>Il ne s&rsquo;agit pas de raconter des histoires parfaites, mais des histoires authentiques. L&rsquo;imperfection peut, en fait, nous rapprocher encore plus les uns des autres. Bien qu&rsquo;il soit essentiel de soigner l&rsquo;image de votre marque, une vid\u00e9o dans laquelle vous parlez avec \u00e9motion de votre projet vous touchera un million de fois plus que n&rsquo;importe quelle photo de produit semblant sortir d&rsquo;un catalogue.    <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLes bases du neuromarketing : susciter l&#039;int\u00e9r\u00eat de vos t\u00e9l\u00e9spectateurs\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb5a0578cb-2292-4cc3-a3fe-5daaceb644eb\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Vous r\u00e9agissez en permanence \u00e0 des stimuli externes : ce que vous voyez, sentez, go\u00fbtez, entendez ou ressentez conditionne votre prise de d\u00e9cision ou vos r\u00e9actions inconscientes. C&rsquo;est la base du neuromarketing.   <\/p>\n<p>Comprendre et appliquer cette cl\u00e9 \u00e0 votre entreprise est fondamental : cr\u00e9ez une atmosph\u00e8re qui marque votre public. Qu&rsquo;il s&rsquo;agisse de votre propre parfum, de vos propres couleurs ou de la sensation ressentie par vos clients lorsqu&rsquo;ils entrent dans vos locaux&#8230; Si vous \u00eates capable d&rsquo;\u00e9tablir un lien avec votre public au-del\u00e0 de ce que vous vendez, mais de ce qu&rsquo;il se souvient de votre marque&#8230; Vous aurez atteint l&rsquo;objectif d&rsquo;une strat\u00e9gie de marketing : faire en sorte que vos clients ressentent quelque chose de tr\u00e8s sp\u00e9cial lorsqu&rsquo;ils se connectent \u00e0 votre marque et la consomment. Et si vous voulez un exemple&#8230; quittez un instant votre t\u00e9l\u00e9phone portable des yeux et regardez ce magnifique domaine viticole dans lequel nous nous trouvons aujourd&rsquo;hui.     \ud83d\ude09 <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-ac604ccf-913b-415a-bc09-d01fcf4084df\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-ac604ccf-913b-415a-bc09-d01fcf4084df%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1280px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbConclusion : s\u00e9duisez avec l&#039;histoire de votre marque\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbd0672595-a2c7-46bc-b234-c2c3d95a65a2&Prime; title_text_align=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_heading][et_pb_button button_text=\u00a0\u00bbAVEZ-VOUS AIM\u00c9 CELUI DONT GLADYS VIENT DE VOUS PARLER ?\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbcfb663b4-0f9e-4948-a1c9-d127120d1e47&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbc8b95fc0-82c3-4a9f-b013-5d5d34184b46&Prime; text_text_color=\u00a0\u00bbgcid-86ee591c-4da3-4dac-accf-8ac43e888cc3&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-5ce2ff5c-ec55-4afe-b04f-cda004e53cb8%22:%91%22link_text_color%22,%22quote_text_color%22,%22quote_border_color%22%93,%22gcid-86ee591c-4da3-4dac-accf-8ac43e888cc3%22:%91%22text_text_color%22%93}\u00a0\u00bb]<\/p>\n<p><b>Si vous l&rsquo;avez aim\u00e9, laissez-nous un commentaire en cliquant sur le bouton ci-dessous.  <\/b><\/p>\n<p>(Et si ce n&rsquo;est pas le cas, profitez de la pr\u00e9sence de Gladys pour lui dire&#8230; vos commentaires nous permettront toujours de nous am\u00e9liorer. Nous vous remercions \ud83d\ude42 )<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/g.page\/r\/Cdojm7unM2pGEBM\/review\u00a0\u00bb button_text=\u00a0\u00bbLAISSEZ-NOUS VOTRE AVIS ICI\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbcfb663b4-0f9e-4948-a1c9-d127120d1e47&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une formation interactive avec Bodega Mota pour discuter des strat\u00e9gies de marketing.Vous ne vendez pas un produit : vous r\u00e9pondez \u00e0 un besoin. Avant de d\u00e9finir votre strat\u00e9gie de communication, posez-vous donc la question suivante : quel probl\u00e8me votre offre r\u00e9sout-elle ? Par exemple : un restaurant vous offre plus que de la nourriture. C&rsquo;est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5672","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FORMATION INTERACTIVE - DIGITAL MARKETING LANZAROTE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/fr\/formation-interactive\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FORMATION INTERACTIVE - DIGITAL MARKETING LANZAROTE\" \/>\n<meta property=\"og:description\" content=\"Une formation interactive avec Bodega Mota pour discuter des strat\u00e9gies de marketing.Vous ne vendez pas un produit : vous r\u00e9pondez \u00e0 un besoin. 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