{"id":5277,"date":"2021-07-28T18:31:25","date_gmt":"2021-07-28T18:31:25","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/ce-que-jai-appris-a-la-columbia-business-school"},"modified":"2025-01-21T20:54:30","modified_gmt":"2025-01-21T20:54:30","slug":"ce-que-jai-appris-a-la-columbia-business-school","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/fr\/ce-que-jai-appris-a-la-columbia-business-school","title":{"rendered":"Ce que j’ai appris \u00e0 la Columbia Business School"},"content":{"rendered":"\n

Bonjour ! <\/p>\n\n

Aujourd’hui, j’\u00e9cris un billet plus personnel, bien que directement li\u00e9 \u00e0 ce que je peux apporter \u00e0 votre entreprise. Comme vous avez pu le lire dans ma page d’introduction<\/a>, j’ai termin\u00e9 cette ann\u00e9e une formation avec la prestigieuse Columbia Business School, le cours Digital Marketing : Customer Engagement, Social Media, Planning & Analytics<\/strong>. <\/p>\n\n

J’investis beaucoup de temps et d’argent dans la formation, la seule cl\u00e9, \u00e0 mon avis, pour me tenir inform\u00e9 de toutes les nouveaut\u00e9s que le marketing num\u00e9rique a \u00e0 offrir. Chaque mois, il y a des changements, de nouveaux outils et donc de nouvelles opportunit\u00e9s pour fournir un meilleur service \u00e0 mes clients, c’est incroyable ! <\/p>\n\n

Mais qu’est-ce que j’ai retir\u00e9 de ce cours qui pourrait \u00eatre utile \u00e0 votre entreprise ? <\/p>\n\n

Tr\u00e8s facile : en plus des cours th\u00e9oriques sur le marketing digital et les 5 piliers de la relation client (je d\u00e9velopperai cette th\u00e9orie plus en d\u00e9tail dans un autre blog ;)) ce qui en soi \u00e9tait tr\u00e8s int\u00e9ressant, ce que j’ai ador\u00e9<\/strong> c’est que nous avons eu la possibilit\u00e9 d’utiliser un simulateur de campagne Google Ads, Mimic Pro, d\u00e9velopp\u00e9 par l’entreprise Stukent<\/a>. Et c’est tout simplement bri-llan-te. Je g\u00e9rais d\u00e9j\u00e0 des comptes Google Ads pour mes clients, mais pour la premi\u00e8re fois, j’ai pu simuler une ann\u00e9e de campagnes pour une entreprise avec un budget 100% fictif de 5000$ par mois. 5000$ par mois pour pouvoir tester toutes les strat\u00e9gies que je n’ai jamais os\u00e9 tester avec l’argent de mes clients. En d’autres termes : l’\u00e9quivalent d’un parc d’attractions g\u00e9ant pour un marketeur. \ud83d\ude42 <\/p>\n\n

Le sc\u00e9nario du simulateur \u00e9tait le suivant, identique pour les 221 \u00e9tudiants : nous sommes engag\u00e9s par une soci\u00e9t\u00e9 qui vend des appareils photo. Jusqu’\u00e0 pr\u00e9sent, leur activit\u00e9 se vendait tr\u00e8s bien dans leur magasin physique, mais \u00e0 cause de COVID-19, ils doivent se recentrer sur la vente dans leur magasin en ligne. En soi, un contexte tr\u00e8s r\u00e9aliste qui s’applique \u00e0 de nombreuses entreprises qui contactent Digital Marketing Lanzarote. J’ai un budget de 5 000 $ par mois \u00e0 investir dans des campagnes Google Ads et des lettres d’information. Les \u00e9tudiants s’affrontent et apr\u00e8s chaque tour, nous obtenons nos r\u00e9sultats en termes de revenus. Le simulateur comporte 10 tours, et au moment o\u00f9 j’\u00e9cris ce blog, j’en suis au 9\u00e8me tour, 2\/221. <\/p>\n\n

\"résultats<\/figure>\n\n

Au total, j’ai g\u00e9n\u00e9r\u00e9 plus de 1 000 000 $ de ventes pour un investissement de moins de 20 000 $. Cela confirme, une fois de plus, qu’une bonne strat\u00e9gie de marketing num\u00e9rique ne sera jamais une d\u00e9pense, mais un investissement. <\/strong>Et si vous investissez peu… vous gagnez peu. Pour la premi\u00e8re fois, je dispose de donn\u00e9es que je peux montrer \u00e0 mes nouveaux clients sans rompre aucun accord de confidentialit\u00e9 avec l’un d’entre eux. <\/p>\n\n

Voici donc mes r\u00e9sultats – puis-je vous aider \u00e0 les obtenir pour votre entreprise ? <\/p>\n","protected":false},"excerpt":{"rendered":"

Bonjour ! Aujourd’hui, j’\u00e9cris un billet plus personnel, bien que directement li\u00e9 \u00e0 ce que je peux apporter \u00e0 votre entreprise. Comme vous avez pu le lire dans ma page d’introduction, j’ai termin\u00e9 cette ann\u00e9e une formation avec la prestigieuse Columbia Business School, le cours Digital Marketing : Customer Engagement, Social Media, Planning & Analytics. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-5277","post","type-post","status-publish","format-standard","hentry","category-nous-sommes-digital-marketing-lanzarote"],"yoast_head":"\nCe que j'ai appris \u00e0 la Columbia Business School - DIGITAL MARKETING LANZAROTE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/fr\/ce-que-jai-appris-a-la-columbia-business-school\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce que j'ai appris \u00e0 la Columbia Business School - DIGITAL MARKETING LANZAROTE\" \/>\n<meta property=\"og:description\" content=\"Bonjour ! Aujourd’hui, j’\u00e9cris un billet plus personnel, bien que directement li\u00e9 \u00e0 ce que je peux apporter \u00e0 votre entreprise. Comme vous avez pu le lire dans ma page d’introduction, j’ai termin\u00e9 cette ann\u00e9e une formation avec la prestigieuse Columbia Business School, le cours Digital Marketing : Customer Engagement, Social Media, Planning & Analytics. 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