{"id":5297,"date":"2021-03-01T16:10:57","date_gmt":"2021-03-01T16:10:57","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/erreur-n-1-en-temps-de-crise-generaliser"},"modified":"2025-01-21T20:54:37","modified_gmt":"2025-01-21T20:54:37","slug":"erreur-n-1-en-temps-de-crise-generaliser","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/fr\/erreur-n-1-en-temps-de-crise-generaliser","title":{"rendered":"Erreur n\u00b0 1 en temps de crise : g\u00e9n\u00e9raliser"},"content":{"rendered":"\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t5d\/1\/16\/26a1.png\" alt=\"\u26a1\ufe0f\" width=\"16\" height=\"16\"><\/span>  LE MARKETING EN TEMPS DE CRISE. <strong>Aujourd&rsquo;hui : Erreur n\u00ba1 des entreprises en temps de crise.<\/strong> <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t5d\/1\/16\/26a1.png\" alt=\"\u26a1\ufe0f\" width=\"16\" height=\"16\"><\/span> (continuer \u00e0 lire&#8230; <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t4c\/1\/16\/1f642.png\" alt=\"\ud83d\ude42\" width=\"16\" height=\"16\"><\/span>)<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Dans le chapitre pr\u00e9c\u00e9dent, nous avons vu ce qui arrive aux marques en temps de crise : des changements dans leur communication, une plus grande affirmation, une plus grande lutte pour la comp\u00e9titivit\u00e9 et pour attirer les clients&#8230;<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Dans le billet d&rsquo;aujourd&rsquo;hui et les deux suivants, nous vous parlerons de trois erreurs que les entreprises commettent souvent en temps de crise.<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t5d\/1\/16\/26a1.png\" alt=\"\u26a1\ufe0f\" width=\"16\" height=\"16\"><\/span>  ERREUR N\u00ba 1 : G\u00e9n\u00e9raliser. Croire que tous mes concurrents sont dans la m\u00eame situation que moi et que personne ne peut acheter chez moi (parce que \u00ab\u00a0c&rsquo;est la crise\u00a0\u00bb, etc.). <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Pourquoi est-ce une erreur ?<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span>  Parce que vous ne savez pas ce que font vos concurrents. Peut-\u00eatre ont-ils d\u00e9j\u00e0 identifi\u00e9 un march\u00e9 de niche sur lequel vendre. Ou ils ont \u00e9t\u00e9 laiss\u00e9s dans un \u00e9tat de    <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tc1\/1\/16\/1f62e.png\" alt=\"\ud83d\ude2e\" width=\"16\" height=\"16\"><\/span>  en raison de la situation. Ou bien ils d\u00e9veloppent un nouveau produit ou service pour p\u00e9n\u00e9trer un nouveau march\u00e9 ou un nouveau segment de march\u00e9. Si vous ne le savez pas, ne tenez rien pour acquis. Et, bien s\u00fbr, continuez \u00e0 analyser le march\u00e9 pour trouver votre opportunit\u00e9.   <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span>  Voici deux faits concernant l&rsquo;ann\u00e9e 2020 :<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf3\/1\/16\/1f539.png\" alt=\"\ud83d\udd39\" width=\"16\" height=\"16\"><\/span>Les ventes en ligne haut de gamme ont augment\u00e9 de 16 % et les exp\u00e9riences virtuelles se sont multipli\u00e9es.<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf3\/1\/16\/1f539.png\" alt=\"\ud83d\udd39\" width=\"16\" height=\"16\"><\/span>  Selon <a href=\"http:\/\/alibaba.com\/\">Alibaba<\/a>, le nombre de commandes de produits alimentaires pass\u00e9es par des utilisateurs \u00e2g\u00e9s de 50 ou 60 ans a \u00e9t\u00e9 multipli\u00e9 par quatre en cette p\u00e9riode de crise.<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Ce n&rsquo;est donc pas que les clients ne peuvent plus acheter chez vous, mais qu&rsquo;ils <strong>changent leurs habitudes. <\/strong> <\/div>\n<div dir=\"auto\"> <\/div>\n<div dir=\"auto\">Vos produits et services doivent r\u00e9pondre aux besoins de vos clients, alors posez-vous la question suivante : quels sont les besoins de mes clients ? Quelles opportunit\u00e9s peuvent d\u00e9couler de ces changements d&rsquo;habitudes ? <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Nous reviendrons bient\u00f4t avec d&rsquo;autres informations !<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-5297","post","type-post","status-publish","format-standard","hentry","category-le-marketing-en-temps-de-crise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Erreur num\u00e9ro 1 en temps de crise : g\u00e9n\u00e9raliser - Digital Marketing Lanzarote<\/title>\n<meta name=\"description\" content=\"Dans ce quatri\u00e8me chapitre de la s\u00e9rie &quot;Le marketing en temps de crise&quot;, nous vous pr\u00e9sentons la premi\u00e8re des trois erreurs que commettent les entreprises en temps de crise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/fr\/erreur-n-1-en-temps-de-crise-generaliser\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erreur num\u00e9ro 1 en temps de crise : g\u00e9n\u00e9raliser - 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