{"id":5312,"date":"2021-02-04T13:45:55","date_gmt":"2021-02-04T13:45:55","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/le-marketing-en-temps-de-crise-chapitre-02-lenfermement"},"modified":"2025-01-21T20:54:43","modified_gmt":"2025-01-21T20:54:43","slug":"le-marketing-en-temps-de-crise-chapitre-02-lenfermement","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/fr\/le-marketing-en-temps-de-crise-chapitre-02-lenfermement","title":{"rendered":"Le marketing en temps de crise &#8211; Chapitre 02 : L&rsquo;enfermement"},"content":{"rendered":"\n<div class=\"\" dir=\"auto\">\n<div id=\"jsc_c_57\" class=\"ecm0bbzt hv4rvrfc ihqw7lf3 dati1w0a\" data-ad-comet-preview=\"message\" data-ad-preview=\"message\">\n<div class=\"j83agx80 cbu4d94t ew0dbk1b irj2b8pg\">\n<div class=\"qzhwtbm6 knvmm38d\">\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">\n<div class=\"kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">MARKETING EN TEMPS DE CRISE &#8211; Chapitre 02 : L&rsquo;enfermement \/ Que deviennent les consommateurs en temps de crise ?  <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t2c\/1\/16\/1f631.png\" alt=\"\ud83d\ude31\" width=\"16\" height=\"16\"><\/span><\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">JOUR 1 : \u00ab\u00a0Vraiment, ils nous enferment ? Bon, c&rsquo;est seulement 15 jours \u00e0 la maison et c&rsquo;est tout&#8230;\u00a0\u00bb.<\/div>\n<div dir=\"auto\">JOUR 58 : \u00ab\u00a0Je vais vous tuer !!!!\u00a0\u00bb<\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">15 jours qui se sont transform\u00e9s en deux mois et qui ont acc\u00e9l\u00e9r\u00e9 le processus que les consommateurs traversent en temps de crise, nous vous en parlons maintenant.<\/div>\n<div dir=\"auto\">Que se passe-t-il pour les consommateurs en temps de crise ? Ils passent par quatre phases qui influencent la strat\u00e9gie que les marques adopteront pour les convaincre : <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>PHASE 1 : le d\u00e9ni<\/strong>. Ils ne veulent pas r\u00e9duire leurs d\u00e9penses et tentent donc de retrouver leur niveau de revenu d&rsquo;avant la crise en faisant des heures suppl\u00e9mentaires, des petits boulots, etc. \u00ab\u00a0Cela ne durera pas longtemps, je ferai quelques heures suppl\u00e9mentaires, un petit effort et c&rsquo;est tout\u00a0\u00bb.  <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>PHASE 2 : ils s&rsquo;endettent<\/strong> en utilisant leur carte de cr\u00e9dit et leurs emprunts. \u00ab\u00a0Je rembourserai ce cr\u00e9dit tout de suite, d\u00e8s que tout sera termin\u00e9. <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>PHASE 3 : r\u00e9duire les d\u00e9penses non essentielles<\/strong>. \u00a0\u00bb <span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t34\/1\/16\/1f914.png\" alt=\"\ud83e\udd14\" width=\"16\" height=\"16\"><\/span>  Cela devient long&#8230; Nous ferions mieux d&rsquo;inviter des amis \u00e0 d\u00eener \u00e0 la maison au lieu de sortir d\u00eener\u00a0\u00bb. <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/t51\/1\/16\/1f449.png\" alt=\"\ud83d\udc49\" width=\"16\" height=\"16\"><\/span> <strong>PHASE 4 : ils r\u00e9duisent leurs d\u00e9penses de base<\/strong>. \u00ab\u00a0Je n&rsquo;ai pas besoin d&rsquo;autant de nourriture et de v\u00eatements non plus. <\/div>\n<div dir=\"auto\"> <\/div>\n<\/div>\n<div class=\"o9v6fnle cxmmr5t8 oygrvhab hcukyx3x c1et5uql ii04i59q\">\n<div dir=\"auto\">Cela vous rappelle quelque chose ? Eh bien, ce processus touche directement les marques. Que font-elles entre-temps ? Nous vous le dirons dans le prochain chapitre de MTC, Le marketing en temps de crise !   <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[51],"tags":[],"class_list":["post-5312","post","type-post","status-publish","format-standard","hentry","category-le-marketing-en-temps-de-crise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le marketing en temps de crise - Chapitre 02 - Digital Marketing Lanzarote<\/title>\n<meta name=\"description\" content=\"Deuxi\u00e8me article de notre nouvelle s\u00e9rie : Le marketing en temps de crise. 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