{"id":5343,"date":"2020-05-14T11:16:09","date_gmt":"2020-05-14T11:16:09","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/5-tendances-du-marketing-numerique-a-connaitre"},"modified":"2020-05-14T11:16:09","modified_gmt":"2020-05-14T11:16:09","slug":"5-tendances-du-marketing-numerique-a-connaitre","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre","title":{"rendered":"5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre"},"content":{"rendered":"<p>Bonjour \u00e0 tous ! Apr\u00e8s quelques semaines de pause dans ce blog (mais pas dans d&rsquo;autres domaines, le nouveau look de notre site web vous pla\u00eet-il ?), nous sommes de retour avec plus de conseils que jamais \u00e0 partager avec vous. Ces derni\u00e8res semaines de confinement ont eu au moins un aspect positif pour nous : les entreprises commencent <strong>enfin<\/strong> \u00e0 prendre conscience de l&rsquo;importance du marketing num\u00e9rique. <strong>Il est tout \u00e0 fait logique de se tourner vers le marketing num\u00e9rique \u00e0 l&rsquo;heure actuelle :<\/strong> si vos clients sont enferm\u00e9s chez eux, le seul moyen de les atteindre est le contenu qu&rsquo;ils voient en ligne.<\/p>\n<p> C&rsquo;est aussi simple que cela.<\/p>\n<p>Maintenant que vous avez pris conscience de l&rsquo;importance d&rsquo;int\u00e9grer le marketing num\u00e9rique dans votre strat\u00e9gie d&rsquo;entreprise, nous souhaitons partager avec vous <strong>5 tendances<\/strong> que vous devez garder \u00e0 l&rsquo;esprit.<\/p>\n<ol>\n<li><strong>Facebook ne devrait pas \u00eatre votre meilleure option si votre public cible est jeune.<\/strong>  Instagram, Snapchat ou Tik Tok pourraient \u00eatre de meilleures alternatives pour vous si vous essayez de s\u00e9duire la g\u00e9n\u00e9ration Z.<\/li>\n<li><strong>Vid\u00e9o, vid\u00e9o, vid\u00e9o.<\/strong>  Nous sommes submerg\u00e9s d&rsquo;informations, alors pourquoi \u00e9crire un long texte d\u00e9cousu sur votre entreprise alors que vous pouvez tout dire dans une vid\u00e9o de 2 minutes ? Plus rapide, plus direct, plus percutant.   C&rsquo;est aussi simple que cela.<\/li>\n<li><strong>Les chatbots pourraient devenir les prochaines stars du service client<\/strong>. La distanciation sociale \u00e0 laquelle nous sommes d\u00e9sormais contraints change les r\u00e8gles du jeu : si vous pouvez r\u00e9soudre les doutes de vos clients \u00e0 distance, tant mieux ! <\/li>\n<li><strong>Ne publiez pas plus : publiez mieux.<\/strong>  Instagram modifie d\u00e9j\u00e0 ses algorithmes pour privil\u00e9gier les contenus de qualit\u00e9, que les utilisateurs sauvegardent dans leurs collections et commentent. Poster pour poster n&rsquo;a jamais \u00e9t\u00e9 une option dans le marketing digital&#8230;. mais aujourd&rsquo;hui moins que jamais ! <\/li>\n<li>Le marketing sur les plateformes de chat est en plein essor : WhatsApp devient une option de plus en plus pertinente pour atteindre vos clients, gardez-le \u00e0 l&rsquo;esprit !<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Bonjour \u00e0 tous ! Apr\u00e8s quelques semaines de pause dans ce blog (mais pas dans d&rsquo;autres domaines, le nouveau look de notre site web vous pla\u00eet-il ?), nous sommes de retour avec plus de conseils que jamais \u00e0 partager avec vous. Ces derni\u00e8res semaines de confinement ont eu au moins un aspect positif pour nous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-5343","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre - DIGITAL MARKETING LANZAROTE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre - DIGITAL MARKETING LANZAROTE\" \/>\n<meta property=\"og:description\" content=\"Bonjour \u00e0 tous ! Apr\u00e8s quelques semaines de pause dans ce blog (mais pas dans d&rsquo;autres domaines, le nouveau look de notre site web vous pla\u00eet-il ?), nous sommes de retour avec plus de conseils que jamais \u00e0 partager avec vous. Ces derni\u00e8res semaines de confinement ont eu au moins un aspect positif pour nous [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre\" \/>\n<meta property=\"og:site_name\" content=\"DIGITAL MARKETING LANZAROTE\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-14T11:16:09+00:00\" \/>\n<meta name=\"author\" content=\"adminnuevawebdml\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminnuevawebdml\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre#article\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre\"},\"author\":{\"name\":\"adminnuevawebdml\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\"},\"headline\":\"5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre\",\"datePublished\":\"2020-05-14T11:16:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre\"},\"wordCount\":349,\"commentCount\":0,\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre\",\"url\":\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre\",\"name\":\"5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre - DIGITAL MARKETING LANZAROTE\",\"isPartOf\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr#website\"},\"datePublished\":\"2020-05-14T11:16:09+00:00\",\"author\":{\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr#website\",\"url\":\"https:\/\/digitalmarketinglanzarote.com\/fr\",\"name\":\"DIGITAL MARKETING LANZAROTE\",\"description\":\"Agencia de marketing digital en Lanzarote, Islas Canarias\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/digitalmarketinglanzarote.com\/fr?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c\",\"name\":\"adminnuevawebdml\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/digitalmarketinglanzarote.com\/fr#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g\",\"caption\":\"adminnuevawebdml\"},\"sameAs\":[\"https:\/\/digitalmarketinglanzarote.com\"],\"url\":\"https:\/\/digitalmarketinglanzarote.com\/fr\/author\/adminnuevawebdml\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre - DIGITAL MARKETING LANZAROTE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre","og_locale":"fr_FR","og_type":"article","og_title":"5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre - DIGITAL MARKETING LANZAROTE","og_description":"Bonjour \u00e0 tous ! Apr\u00e8s quelques semaines de pause dans ce blog (mais pas dans d&rsquo;autres domaines, le nouveau look de notre site web vous pla\u00eet-il ?), nous sommes de retour avec plus de conseils que jamais \u00e0 partager avec vous. Ces derni\u00e8res semaines de confinement ont eu au moins un aspect positif pour nous [&hellip;]","og_url":"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre","og_site_name":"DIGITAL MARKETING LANZAROTE","article_published_time":"2020-05-14T11:16:09+00:00","author":"adminnuevawebdml","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"adminnuevawebdml","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre#article","isPartOf":{"@id":"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre"},"author":{"name":"adminnuevawebdml","@id":"https:\/\/digitalmarketinglanzarote.com\/fr#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c"},"headline":"5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre","datePublished":"2020-05-14T11:16:09+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre"},"wordCount":349,"commentCount":0,"articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre#respond"]}]},{"@type":"WebPage","@id":"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre","url":"https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre","name":"5 tendances du marketing num\u00e9rique \u00e0 conna\u00eetre - DIGITAL MARKETING LANZAROTE","isPartOf":{"@id":"https:\/\/digitalmarketinglanzarote.com\/fr#website"},"datePublished":"2020-05-14T11:16:09+00:00","author":{"@id":"https:\/\/digitalmarketinglanzarote.com\/fr#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalmarketinglanzarote.com\/fr\/5-tendances-du-marketing-numerique-a-connaitre"]}]},{"@type":"WebSite","@id":"https:\/\/digitalmarketinglanzarote.com\/fr#website","url":"https:\/\/digitalmarketinglanzarote.com\/fr","name":"DIGITAL MARKETING LANZAROTE","description":"Agencia de marketing digital en Lanzarote, Islas Canarias","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalmarketinglanzarote.com\/fr?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/digitalmarketinglanzarote.com\/fr#\/schema\/person\/23d73cde948681df7af3bb99cc55a16c","name":"adminnuevawebdml","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/digitalmarketinglanzarote.com\/fr#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09d17a5680a90da82d49c93e46bf469499f0fe0d24c6473e921231d4e9416e8a?s=96&d=mm&r=g","caption":"adminnuevawebdml"},"sameAs":["https:\/\/digitalmarketinglanzarote.com"],"url":"https:\/\/digitalmarketinglanzarote.com\/fr\/author\/adminnuevawebdml"}]}},"_links":{"self":[{"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/posts\/5343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/comments?post=5343"}],"version-history":[{"count":0,"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/posts\/5343\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/media?parent=5343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/categories?post=5343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmarketinglanzarote.com\/fr\/wp-json\/wp\/v2\/tags?post=5343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}