{"id":6025,"date":"2026-01-07T18:42:55","date_gmt":"2026-01-07T18:42:55","guid":{"rendered":"https:\/\/digitalmarketinglanzarote.com\/definissez-les-bases-de-votre-activite-avant-de-vous-lancer-en-ligne"},"modified":"2026-01-07T22:40:52","modified_gmt":"2026-01-07T22:40:52","slug":"definissez-les-bases-de-votre-activite-avant-de-vous-lancer-en-ligne","status":"publish","type":"post","link":"https:\/\/digitalmarketinglanzarote.com\/fr\/definissez-les-bases-de-votre-activite-avant-de-vous-lancer-en-ligne","title":{"rendered":"D\u00e9finissez les bases de votre activit\u00e9 avant de vous lancer en ligne"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb9px||4px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrang\u00e9e\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_text_color=\u00a0\u00bb#258B97&Prime; custom_margin=\u00a0\u00bb||27px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h2>Les m\u00e9dias sociaux ne sont pas magiques : pourquoi votre strat\u00e9gie de marketing doit commencer beaucoup plus t\u00f4t<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Ces derni\u00e8res ann\u00e9es, les m\u00e9dias sociaux sont devenus le point central de nombreuses strat\u00e9gies de marketing num\u00e9rique. Instagram, TikTok ou LinkedIn semblent, \u00e0 premi\u00e8re vue, \u00eatre le chemin le plus rapide vers la visibilit\u00e9 et les ventes.<br \/>\nMais il y a une r\u00e9alit\u00e9 que beaucoup d&rsquo;entreprises d\u00e9couvrent trop tard : <\/p>\n<ul>\n<li>les m\u00e9dias sociaux ne sont pas un outil magique<\/li>\n<li>  et ne devrait jamais \u00eatre le point de d\u00e9part de votre strat\u00e9gie de marketing.<\/li>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3>L&rsquo;erreur la plus fr\u00e9quente : commencer par les m\u00e9dias sociaux.<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>De nombreuses marques commencent par se poser la question :<\/p>\n<ul>\n<li>\u00ab\u00a0Quel est le r\u00e9seau social sur lequel je dois \u00eatre pr\u00e9sent ?<\/li>\n<li>\u00ab\u00a0Combien de followers me faut-il ?<\/li>\n<li>\u00ab\u00a0Pourquoi mes concurrents se d\u00e9veloppent-ils plus vite que moi ?<\/li>\n<\/ul>\n<p>Cependant, avant de penser \u00e0 publier du contenu ou \u00e0 lancer des campagnes, vous devez faire votre travail strat\u00e9gique. Car si la base n&rsquo;est pas solide, aucun canal ne fonctionnera vraiment.<br \/>Les r\u00e9seaux sociaux ne cr\u00e9ent pas de projets solides.<br \/>Ils les amplifient. <\/p>\n<p><strong>Gladys Becerra<\/strong> l&rsquo;explique dans cette vid\u00e9o :<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<iframe loading=\"lazy\" width=\"540\" height=\"960\" src=\"https:\/\/www.youtube.com\/embed\/Yd4NGDfrVfE\" title=\"Pourquoi les m\u00e9dias sociaux ne sont pas une baguette magique \ud83e\ude84 #socialmedia #tipsforentrepreneurship #marketing\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe>[\/et_pb_code][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3>Avant Instagram ou TikTok : d\u00e9finissez votre base strat\u00e9gique<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Une strat\u00e9gie marketing efficace commence bien avant l&rsquo;ouverture d&rsquo;un profil social. Voici les questions cl\u00e9s que toute entreprise devrait se poser : <\/p>\n<h4>1. quel est votre public cible ?<\/h4>\n<p>Il ne s&rsquo;agit pas de \u00ab\u00a0tout le monde\u00a0\u00bb.<br \/>\nIl s&rsquo;agit de la personne sp\u00e9cifique que vous aidez avec votre produit ou service :<\/p>\n<ul>\n<li>Quel est le probl\u00e8me ?<\/li>\n<li>Que devez-vous r\u00e9soudre ?<\/li>\n<li>Qu&rsquo;est-ce qui vous contrarie dans les solutions actuelles ?<\/li>\n<\/ul>\n<p>Plus vous conna\u00eetrez votre public, plus il vous sera facile de communiquer et de vous connecter.<\/p>\n<h4>2) Quel probl\u00e8me r\u00e9solvez-vous r\u00e9ellement ?<\/h4>\n<p>Les marques ne vendent pas des produits, mais des solutions.<br \/>\nSi vous ne pouvez pas expliquer en une phrase le probl\u00e8me que vous r\u00e9solvez, le message est dilu\u00e9&#8230; et les m\u00e9dias sociaux ne font qu&rsquo;amplifier cette confusion.<\/p>\n<h4>3) Quelle est votre valeur diff\u00e9rentielle ?<\/h4>\n<p>Dans un march\u00e9 satur\u00e9, il est indispensable de se d\u00e9marquer. Posez-vous la question : <\/p>\n<ul>\n<li>Que faites-vous de mieux que vos concurrents ?<\/li>\n<li>Pourquoi devraient-ils vous choisir vous et pas quelqu&rsquo;un d&rsquo;autre ?<\/li>\n<li>Quelle valeur r\u00e9elle apportez-vous ?<\/li>\n<\/ul>\n<p>Sans une proposition de valeur claire, le nombre de personnes qui vous suivent n&rsquo;a pas d&rsquo;importance.[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3>R\u00e9seaux sociaux sans base : visibilit\u00e9 sans r\u00e9sultats<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Vous pouvez investir du temps et de l&rsquo;argent dans du contenu, des publicit\u00e9s ou des influenceurs, mais oui :<\/p>\n<ul>\n<li>votre produit n&rsquo;est pas bien d\u00e9fini,<\/li>\n<li>votre service n&rsquo;est pas excellent,<\/li>\n<li>votre \u00e9quipe n&rsquo;est pas align\u00e9e sur les objectifs de l&rsquo;entreprise,<\/li>\n<\/ul>\n<p>\ud83d\udc49 Les m\u00e9dias sociaux ne convertissent pas les adeptes en clients.<br \/>\nLa visibilit\u00e9 sans strat\u00e9gie g\u00e9n\u00e8re des likes, pas une croissance durable.[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3>Lorsque la base est bien construite, la communication multiplie les r\u00e9sultats.<br \/>\n<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]C&rsquo;est l\u00e0 que les m\u00e9dias sociaux sont vraiment efficaces.<br \/>\nLorsque vous avez :<\/p>\n<ul>\n<li>une proposition claire,<\/li>\n<li>un service de 10,<\/li>\n<li>une \u00e9quipe engag\u00e9e,<\/li>\n<\/ul>\n<p>la communication agit comme un multiplicateur.<br \/>\nLe message atteint mieux, relie plus et convertit.<br \/>\nParce que sans fondation, il n&rsquo;y a pas de sommet qui tienne.[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3>D&rsquo;abord la base. Puis le sommet. <\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbText\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Chez Digital Marketing Lanzarote, nous le voyons tous les jours :<br \/>\nles projets qui se d\u00e9veloppent sont ceux qui comprennent que le marketing ne commence pas sur Instagram, mais dans la strat\u00e9gie.<br \/>\n\u2714 D&rsquo;abord, vous construisez la base<br \/>\n\u2714 Ensuite, vous travaillez sur la visibilit\u00e9<br \/>\n\u2714 Et ensuite, les r\u00e9seaux sociaux entra\u00eenent la croissance.<\/p>\n<p>Si vous voulez que votre pr\u00e9sence num\u00e9rique soit vraiment efficace, commencez par les bases.<br \/>\nD&rsquo;abord la base. Ensuite, le sommet.[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxIn19@\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbCONTACTEZ-NOUS ET COMMEN\u00c7ONS\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#1DB5B5&Prime; button_border_radius=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, les m\u00e9dias sociaux sont devenus le point central de nombreuses strat\u00e9gies de marketing num\u00e9rique. Instagram, TikTok ou LinkedIn semblent, \u00e0 premi\u00e8re vue, \u00eatre le chemin le plus rapide vers la visibilit\u00e9 et les ventes.<br \/>\nMais il y a une r\u00e9alit\u00e9 que beaucoup d&rsquo;entreprises d\u00e9couvrent trop tard&#8230;. et nous vous en parlons dans ce blog. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[41,46],"tags":[],"class_list":["post-6025","post","type-post","status-publish","format-standard","hentry","category-conseils-en-matiere-de-marketing-numerique","category-conseils-pour-lentrepreneuriat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9finissez les bases de votre activit\u00e9 avant de vous lancer en ligne<\/title>\n<meta name=\"description\" content=\"\u00catre pr\u00e9sent sur les m\u00e9dias sociaux ne sauvera pas votre entreprise... 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