What exactly is digital marketing?
You probably know that digital marketing is important, but maybe you aren’t sure where to start. When clients first contact us, they often ask: “What exactly is digital marketing?”
Put simply, digital marketing is much more than just social media. It encompasses all online marketing efforts (either paid or unpiad) via search engines, social media, email, websites and online shops.
And it’s becoming increasingly more important: according to We Are Social’s Digital 2020 report, the number of people around the world using the internet has grown to 4.54 billion, an increase of 7 percent (298 million new users) compared to January 2019.
Digital marketing is cheaper than offline media (press, tv and radio), and you can accurately monitor the results to learn how many people have seen or clicked on your ad, where they live, their age and gender, for example. And likewise, you can also specifically target the ones that are right for your business.
But finding time to figure it all out with a small team and little time can be overwhelming, right? That’s where digital marketing agencies come in.
Why hire a digital marketing agency?
– Digital marketing agencies are experts with up-to-date, in-depth knowledge in their field.
– They save you time and bring faster results.
– Cost effective campaigns that are suited to your budget.
– Tailor-made packages adapted to your needs
– They know how to choose the right media, for the best channels to reach the right target audience.
Welcome to Digital Marketing Lanzarote
Expert in digital marketing strategy. Gladys is a trilingual communicator (English, Spanish, French) who can deliver your message in three languages. Over the years Gladys has never stopped updating her knowledge in marketing, her latest course being “Digital Marketing: Customer Engagement, Social Media, Planning & Analytics” at the prestigious Columbia Business School.
David González Víboras
Professional photographer and social media manager. David has a keen eye for beauty to help your business shine.
Maica Barros Martínez
Our favourite Community Manager! Maica takes care of the management of your social media: copywriting, content creation and analysis to make sure your social media content actually reaches your potential customers.
Why work with us?
We are a small digital marketing agency who cares about your company as much as you do. And because we know every business is different, we:
– Analyse your needs and provide tailor-made solutions.
– Offer a personalised service, always looking for the best way to help you.
– Optimise all resources to the maximum to bring you the best possible results.
– Commit 100% to your success, consider us a part of your team.
Treat your business as if it were our own.
Tell us what you need, and we’ll help you win customers.