Imagine you buy a new car. Shiny, comfortable, modern… everything is running smoothly. But time goes by and you decide never to take it to the workshop, never to change the oil, never to check the brakes. What do you think will happen after a few months or a year?
It’s exactly the same with a website. Having a WordPress website is not a “do it once and forget it”. In fact, a crucial (and often overlooked) part of having an online presence is web maintenance.
And yes, we know that there are those who, after investing in the design or development of their website, shake their hands when they hear about a “monthly maintenance fee”. But this service is not a whim or a decorative extra: it is a real need that protects your investment and ensures the proper functioning of your website.
If you are reading this and you still doubt whether it is worth paying for the maintenance of your WordPress website, read on, because we are going to tell you in a clear and simple way why it is so important.
What does “web maintenance” mean?
- It works properly.
- It is protected against possible attacks.
- It is kept up to date and optimized.
- Fast and error-free loading.
- Provides a good user experience.
Think of it as a monthly medical check-up for your website: detecting potential problems in time avoids major problems in the future.
What is normally included in the maintenance of a WordPress website?
Each professional or agency has its own package of services, but a basic and well-done maintenance usually includes:
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WordPress core update.
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Updating plugins and themes.
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Regular backups.
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Security scanning against malware or unauthorized access.
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Performance monitoring (loading speed, site crashes, etc.).
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Correction of errors or broken links.
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Basic database optimization.
This may all sound very technical, but in a nutshell: it’s what keeps your website alive, secure and in shape.
What happens if I don’t do maintenance?
Here comes the less pleasant part… but necessary. Not doing web maintenance can lead to quite serious problems. Some of the most frequent are:
Hacking and security attacks
WordPress is one of the most widely used platforms in the world, and that makes it a common target for cyber attacks. If you don’t update plugins, themes or WordPress itself, you are leaving “open doors” for them to enter.
A hacked website can mean from losing all your content to Google marking it as dangerous and disappearing from the digital map.
2. Loss of information
Do you have an online store, a blog, a page with reservations or contact forms? If you don’t have regular backups and something goes wrong, you could lose everything. And recovering it is not always possible.
3. Errors and malfunctions
An outdated plugin can cause parts of your website to stop working: a form that does not submit, a button that does not go anywhere, a gallery that does not load… This gives a bad image and makes you lose opportunities for sales or contact.
4. Loss of positioning in Google
Google values user experience: if your website loads slowly, has errors or is not secure (for example, if it does not have HTTPS updated), it will drop positions in search results. And that means fewer visits.
“But if it works well now…”
We often hear this phrase. And yes, it is normal that, at the beginning, everything seems to go perfect. But maintenance is not for today, it is for the future.
The digital world moves at high speed. Every week security updates are released, new versions of plugins, changes in browsers… and your website must be prepared to adapt to these changes.
An investment that saves you trouble
Paying a small monthly fee for the maintenance of your website is not an expense: it is an investment in peace of mind. It is to avoid scares, problems and major losses. It is having someone to make sure everything works while you take care of your business.
And, let’s be honest, would you update plugins, check bugs or restore backups if something goes wrong? If the answer is no, then delegating a professional to do it for you is the best decision.
In short: your website needs constant care
Hiring the maintenance of your WordPress website is as important as having created it. Not doing so is like having a physical store and leaving it with the door open, without cleaning, without restocking products and without checking if the cash register works.
So, if you have invested time and money in your online presence, don’t neglect it. Give it the care it deserves, and it will return the favor by working well, generating trust, attracting customers and, ultimately, helping you grow.
And if you have doubts, ask without fear. A good maintenance professional not only fixes things: he also advises you, guides you and becomes an ally of your business.