Do you spend all day running around to serve a lot of clients? Warning: this could be a sign that you have an expensive client portfolio. In other words, the opposite of a risky portfolio: you don’t depend on any client but you have a lot of small clients. Not much risk but between all of them they will drive you CRAZY! These are the 3 signs that will allow you to confirm if you have an expensive client portfolio:
- You spend the day running from one client to another. You have many meetings, calls, messages, etc., from many customers.
- Each of these customers brings you little turnover. Doing your billing for the month takes a lot of time for the income they bring in.
- If you were to lose any of these clients… Nothing would happen to your business.
Do you want to check the status of your customer portfolio? Make your ABC of customers, we explain how to do it below:
We hope we have helped you! Remember that you can contact us to help you study your client portfolio and define the strategic business plan, because we are passionate about Strategic Marketing!