Logbook, confinement day 10
After defining our contingency communication plan to face this unexpected coronavirus crisis, we stopped to analyze a phenomenon we observed in several of our clients: some of them called us convinced from minute 0 that now, more than ever, they had to be visible on social networks. Others thought it was an expense to be cut. An expense? Do you really believe that the only window that will allow you to access the homes where your potential customers are located is an expense?
Now, more than ever, take care of your company’s image on social networks: depending on the product or service you offer, your potential customers may not be able to buy from you yet.
But if you keep your social networks updated with interesting, positive content that shows who is behind your brand, it will be much easier for them to remember your brand when, tomorrow, we can all go back to our normal lives!
So here are some tips to take care of your company’s image through your social networks:
- Choose well which social networks to be on according to the audience you want to reach: private customers? Facebook, Instagram or Tiktok can be your answer, depending on the age range of your potential customers. Companies? Twitter and LinkedIn are good channels for corporate messaging. It all depends on the message you want to communicate and who you want to reach.
- Define a communication strategy in social networks: improvising publications without an Ariadne’s thread that binds them together is NOT-IS-AN-OPTION. No. Seriously. Your social networks have to tell a story: the story of your company, your team, your values. This is how it will be unique and will allow you to differentiate yourself from your competitors.
- Do you already have a clear idea of the story you want to tell? Bring it down to earth: create a content calendar in which you define which days you are going to publish, what text each publication will have, and what image will be associated with it. Note even the time you should make this publication. In this regard, we advise you to vary the time of publication and observe the variation in reach to define the optimal time for YOUR content.
- Perseverance, perseverance and perseverance: the three keys to success! Maintain a regular posting frequency so that your followers get used to waiting for your posts.
- Don’t just show your products or services: no one likes to talk to someone who ONLY talks about himself, right? It shows everything that your company is: its values, its team, all these details that humanize your brand, that show that behind this logo, or this social network, there is you, ready to serve your potential customers.
- Interact with your followers: if they comment on your posts, reply to them. If they don’t, encourage them to do so! Create a community in each of your networks.
- Measure and adapt: if there were a single recipe for a successful social media strategy, you can imagine that everyone would be applying it, right? The recipe for success for your social networks is as unique as your company and your customers. So every month measure the results of your social networks. You can check many variables although we advise you to look at which posts had the highest reach (number of people who saw a given post) and engagement (number of people who interacted with a given post). After a few months you will be able to draw a pattern of content that is really interesting to your audience… and give it to them… and give it to them!
We hope this article will help you to optimize your social media communication strategy. Remember: they are the window from which your potential customers can see you without leaving their home, take care of them!
See you in the next post!