01 — Training · Startups · Training Centers
Marketing, communication, and NLP training for startups that want to sell better, communicate more effectively, and work together more efficiently.
A unique approach that combines marketing strategy, impactful communication, and NLP tools to help entrepreneurs, teams, and managers connect with their audience, clarify their message, and strengthen their leadership.
Training courses and workshops for training centers, incubators, accelerators, and entrepreneurial support organizations.
✦ Synergie
Strategic Marketing + NLP: Two Areas of Expertise Supporting Startups.
02 — The Observation
Startups don’t just need visibility. They need clarity, trust, and connection.
Today, many startups know that they need to communicate, publish, sell, pitch, and manage. But they often lack a systematic approach:
- ● an unclear positioning
- ● a message that doesn’t really resonate with the audience
- ● content that doesn’t convert
- ● teams that don’t communicate well
- ● founders who struggle to pitch with confidence
- ● Managers who need to foster cohesion in a hybrid work environment
“That is precisely where the combination of marketing, communication, and NLP makes a real difference.”
03 — Synergy
Two complementary areas of expertise dedicated to human and business performance.
◎ Gladys Becerra
Digital Marketing Lanzarote — Strategy, Visibility & Results
Gladys Becerra brings a strategic and operational perspective to marketing: positioning, customer acquisition, digital communication, campaigns, content, performance analysis, and optimization of initiatives to generate tangible results.
- ✓ Strategic Marketing
- ✓ Digital marketing
- ✓ Brand Communication
- ✓ Acquisition & conversion
- ✓ Performance Analysis
- ✓ Positioning & Message
◈ Denis Becerra
DB Potentialités — NLP, Posture & Human Communication
Denis Becerra uses NLP tools to help people better understand behavior, overcome obstacles, build confidence, improve interpersonal communication, and develop more effective leadership.
- ✓ Interpersonal Communication
- ✓ Confidence & Posture
- ✓ Handling Blockages
- ✓ Leadership
- ✓ Team cohesion
- ✓ Listening, clarity, connection
04 — What Sets Us Apart
Why is this approach different?
Strategy + People
We don’t just focus on the marketing message; we also focus on our approach, active listening, and the ability to build a genuine connection.
Practical training courses
Each workshop results in actionable deliverables: a pitch, a message, an action plan, scripts, content, and team rituals.
Startup-Oriented Approach
These formats are designed for teams that are short on time, face significant challenges, and need quick results.
Ethical Communication
NLP is used to better understand, clarify, and connect—never to manipulate.
Measurable Marketing
Participants learn how to link communication, audience, customer acquisition, and performance metrics.
Cohesion and Leadership
Beyond sales, training helps teams collaborate more effectively, make better decisions, and communicate more effectively.
05 — Catalog
Short workshops and long-term programs tailored to training centers.
⏱ Short workshops — 2 to 4 hours
Studio
A pitch that connects and converts
Studio
Strategic Marketing & Value Proposition
Studio
Impactful Communication with NLP
Studio
Customer Objections: How to Respond Without Pushing Too Hard
Studio
Hybrid Leadership and Team Cohesion
Studio
The Founder’s Personal Branding
Studio
Brand Storytelling
Studio
Human and Effective Social Selling
🧭 Long-term training courses — 10 to 60 hours
Strategic Marketing & High-Impact Communication
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Digital Acquisition for Startups
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Leadership, NLP, and Hybrid Team Cohesion
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Go-to-Market for Entrepreneurs
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Business Communication and Sales Techniques
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Personal branding, pitching, and ethical influence
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Manage a hybrid team with clarity and confidence
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✦ Flagship Training Program
Strategic Marketing & High-Impact Communication with NLP
A training program designed to help entrepreneurs and teams clarify their positioning, understand their audience, craft a strong message, and communicate with greater confidence.
Deliverables
- ✓ Value Proposition
- ✓ 30-second & 2-minute pitches
- ✓ Message List
- ✓ Content scripts
- ✓ 30-Day Action Plan
5-Module Program
- 01Clarify its positioning and value proposition
- 02Understanding Your Audience: Motivations, Barriers, Expectations, and Language
- 03Crafting a Message That Connects: Benefits, Evidence, Emotion, Call to Action
- 04Tailor your communication across channels: pitch, website, social media, email, sales
- 05Testing, Measuring, and Refining Your Message Over Time
07 — Leadership & Cohesion
An essential aspect for startups.
A successful startup doesn’t rely solely on a good marketing strategy. It also needs a cohesive team, managers who can communicate clearly, and leadership that inspires confidence.
08 — For your center
What Your Training Center Can Offer Its Startups.
Unique training programs that combine business, communication, and personal development.
Short or long formats, adaptable to your programs.
Practical, participatory, and results-oriented workshops.
An approach tailored to founders, managers, sales teams, and project leaders.
A combination of marketing and NLP expertise that is rarely found in a single offering.
Content that can be applied immediately to the day-to-day operations of a startup.
09 — Method
An active, hands-on, and personalized approach to teaching .
Step 1
Diagnostic
Identification of the center’s and participants’ needs.
Step 2
Adaptation
Modules tailored to the skill level and sector of startups.
Step 3
Workshops
Practical exercises, role-playing exercises, and real-world scenarios.
Step 4
Deliverables
Feedback and an action plan to implement immediately.
10 — Contact
Would you like to offer training programs that are more people-oriented, more strategic, and more useful to your startups?
Let’s discuss your needs and work together to develop a format tailored to your training center.
Request an exchange
DML
Digital Marketing Lanzarote — Strategic Marketing Agency. Training programs in collaboration with DB Potentialités.
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© Digital Marketing Lanzarote · A collaboration between Digital Marketing Lanzarote and DB Potentialités.