· — FOUNDER · DIGITAL MARKETING LANZAROTE

Gladys Becerra Torlay.

International trade and marketing: the ideal combination for turning your ideas into actual sales.
19
Years in sales and marketing
ES · EN · FR
Trilingual
Columbia Business School
Latest Training
Gladys Becerra Torlay, founder of Digital Marketing Lanzarote

“These steps led me to where I am professionally today—to the greatest challenge of my career: DML, my own project.”

01 — ONE CAREER, ONE VISION

19 years turning ideas into sales.

International trade and marketing have been the common thread throughout my entire professional career. It’s a combination I learned by working with clients from around the world, and one that I now apply to hotels, experience providers, and real estate firms that want to sell more and better.
My education, my experience across various industries, and my dedication to understanding each client’s business form the foundation of the DML Method: an approach that always starts with the numbers, not with marketing for its own sake.
02 — CAREER HISTORY

Four stages, one business approach.

From industrial machinery to digital marketing for hotels and services. Different industries, but the same approach to sales.

01

Stage 01 · Automotive

From the automotive industry to sales management

I began my career in the automotive sector as the export manager at Tecnomatrix, a company specializing in the design and manufacture of quality control machinery. After several years of developing the company’s international sales portfolio, I took on the role of sales and marketing director. My next role, at Pont Aurell—a company specializing in the production of nonwoven fabrics for vehicle interiors—allowed me to further strengthen my international and sales expertise.

02

Stage 02 · Services and Tourism

From B2B products to B2C services

A change in my personal life led me to reorient my career toward a new field: tourism and, more broadly, services aimed at a B2C audience. This transition allowed me to specialize in one of the areas that my time in the automotive industry had brought to the forefront: digital marketing.

03

Stage 03 · Digital Marketing

Management, Advertising, and Strategy in International Settings

Managing social media, online advertising, and developing communication strategies in a constantly evolving international environment became my new challenge. It’s an absolutely fascinating branch of marketing, where learning never ends.

04

Stage 04 · Today

DML, my own project

Aware of how rapidly this industry is evolving, I regularly pursue training and stay up to date on the latest developments and technologies to provide the best service to my clients. My most recent training: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics at the prestigious Columbia Business School. Today, all of that experience comes together at DML: the biggest challenge of my career and a team with which we support businesses that want to sell more profitably and consistently.

03 — HOW I WORK

Three principles that guide every project.

The way I think about marketing—and the reason why the DML Method works across such diverse industries.

01

Think like a salesperson, not like an advertiser

Marketing only makes sense when it’s tied to actual sales. That’s why I first analyze revenue and customer data, and only then do I decide what actions to take.

02

Trilingual by vocation, international by experience

Spanish, English, and French. Years of experience in exports have taught me that each market requires its own message, tone, and channel.

03

Continuing Education

Digital marketing evolves every week. I regularly pursue further education—most recently at Columbia Business School—so that my clients are always one step ahead.

04 — LET’S TALK

Shall we talk about your project? Tell me what you want to achieve.

If your business relies on direct customers and you want to reduce your dependence on third parties, contact me. I’ll give you my honest opinion on whether DML is the best option for you.
Contact Gladys
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Digital Marketing Lanzarote · Strategic and Digital Marketing

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