A good question, to which we will answer as any digital marketing question is usually answered: it depends on…
While Tik Tok is gaining new users at full speed (to give you an idea, this social network went from 381 million users in 2019 to over 1 billion in 2021!) it is still a relatively “small” social network compared to giants such as YouTube, Facebook or WhatsApp.
And this can be a good thing: the fewer people… the easier it will be to make your business stand out among the other businesses using this network. Instead of being a drop in an ocean, you’d be a drop… in a lake, so to speak. It’s still big, but it won’t cost as much to gain visibility.
And what kind of content should you post on TikTok? Beyond the dance videos that we see everywhere and that your brother-in-law sends you every week via WhatsApp, TikTok has a growing community of people looking for tutorials: with hashtags like #aprendecontiktok, you can discover an endless number of tutorials of all kinds, many of them of very good quality.
Therefore, if the product or service you offer is more oriented to an audience under 30 years old (63% of TikTok’s audience) and allows you to create content such as “I teach you how to” that is of value, you will be able to create a community that will be able to create a community of value:
- will be accustomed to turn to your account when they are looking for help related to your product or service. Therefore, you will become their referral for the day they need to hire a company like yours.
- trust and value your advice and directions: building trust is taking care of your brand reputation, which is essential to win new customers.
However, TikTok is not for you if:
- your target audience is over 40-45 years old, since the number of users over this age is minimal on this network
- you can’t create engaging videos to promote your product or service
We hope we helped you, see you in the next blog!