STRATEGIC PROPOSAL · CHECKIN HOTELS
Digital marketing, created in the Canary Islands, designed for Checkin Hotels.
A customized solution to reduce dependence on OTAs, increase direct bookings, and build a consistent brand identity across all the group’s hotels—all managed from the local office in Lanzarote.
CONTEXT
Checkin Hotels operates in the areas where we work every day.
Your presence in Lanzarote, Fuerteventura, and the rest of the archipelago requires a partner who understands the destination—not just the platform. This proposal stems from that conviction: digital marketing with a hospitality perspective, executed from the Canary Islands, with real-time response times.
We won't go into detail about what we can do for Checkin Hotels. Here's a summary:
HOME-FIELD ADVANTAGE
Three reasons to conduct destination marketing.
Team on Site
Photo, video, and campaign production without travel or middlemen. We’re just an hour away from the hotel.
Market Knowledge
We have been working with hotel operators in the Canary Islands for years: seasonality, market mix, and operational peaks.
Iteration speed
Short cycles of creativity, testing, and optimization. No chain of agencies or layers of management.
THE FOUR PILLARS
One system, four layers that reinforce each other.
Web and Conversion
Direct booking architecture, performance, and accurate tracking. A conversion layer that respects each hotel’s brand and integrates with the booking engine.
PPC and Demand
Google Ads, Meta, Display, and real metrics for cost per direct booking. No vanity metrics: what matters is diverting volume from OTAs.
Photos and Videos
In-house production with unified art direction. A consistent visual library for the group’s website, social media, campaigns, and materials.
Social Media and Content
Brand storytelling, editorial strategy, and thoughtful community management. A recognizable voice, not templates.
USE CASES
Real-world scenarios where this system adds value.
Launch of a Renovated Hotel
We coordinate visual production, the campaign website, and lead generation to support the reopening without relying on third parties.
Off-season mode activated
We design campaigns targeted by source market to maintain occupancy outside of the traditional peak seasons.
Brand Repositioning
A new visual and editorial system, implemented across the website, social media, and campaigns, ensuring consistency across the group’s hotels.
FREQUENTLY ASKED QUESTIONS
That's the kind of question a hotel marketing director like you, Joaquim, usually asks.
WE MIGHT HAVE MISSED A FEW QUESTIONS. BUT THAT’S OK—NOW WE HAVE AN EXCUSE TO SCHEDULE A CALL TOGETHER.
Are you replacing our current agency, or are you working alongside it?
Both formats are possible. We can handle the entire digital ecosystem or serve as a local production team for specific layers.
How do we measure the impact on the direct reserve?
We define KPIs for each hotel: cost per direct booking, direct-to-OTA ratio, assisted revenue, and traffic quality. Transparent monthly reporting.
What does in-hotel production include?
Art direction, photography, short videos for social media, corporate videos, and campaign stills. All with operational planning that does not interfere with the guest’s experience.
What is the collaboration model?
A monthly retainer with a scope agreed upon by the hotel, plus one-time production budgets for product launches or seasonal campaigns.
What are our response times?
We’re in the Canary Islands. Response times are measured in hours, not days, and we’re truly available for visits to the group’s hotels.
NEXT STEP
A 45-minute conversation to see if we're a good fit.
No corporate presentation. A working session to understand Checkin Hotels’ current situation and propose an actionable plan.