I’m sure you already know: it’s always easier to sell to someone who already knows your services. And this phrase is more valid than ever on an island like Lanzarote, with such an important percentage of businesses working in the tourism sector: a guest who has already enjoyed the facilities of your hotel does not need you to explain the advantages of choosing you… a customer who dined in your restaurant will remember the delights of your menu… a family or a group of friends who stayed in your vacation rental house will remember how comfortable that house was and how well located it was! You just have to remind him that you are still here, under the wonderful sun of Lanzarote!
Did you know that there is a way to encourage your customers to rebook a stay at your hotel for less than 100€ per month? We are talking about email marketing: using an email marketing platform to create a good Newsletter with a personalized message according to the guest (country, type of traveler) can help you build customer loyalty and encourage them to book their next stay, table or house on your website!
Don’t know how to implement a good email marketing strategy, and in compliance with the European GDPR? Contact us, we will be happy to advise you!