Here are two key facts for today’s post:
- 90% of people search for services or businesses online.
- Of these people, 56% search for them from their cell phones.
This data says it all: if your tourist establishment or business, whatever it is, does not have a user-friendly website that is easy to use and easy to find on Google, it is as if it were invisible!
And I’m sure you’re afraid of ghosts. Especially if the ghost… is your company!
So here are some tips for your website to become the main sales funnel of your business:
- Make sure your website is responsive. That is to say, that it looks good on a PC, a tablet or a cell phone. You don’t know from what kind of device your next customer will look at your website. Whatever it is, your website must look PERFECT! And if it is not the case, there is only one remedy: make the appropriate changes to make it so, otherwise… you are losing sales.
- Your website should be so easy to use that your users have the feeling that they are in control of it. But… you’ll actually control what they’ll see first! Your website should be nice, clear, and easy to use. And the sections you want users to visit should jump out at you: from a BOOK button to a contact form, you should guide your potential customers to take the action you want them to take.
- Little text, visual content: you know the saying, “A picture is worth 1000 words”. Do you want to present your business? Make a corporate video. What are your strengths? The views, the food, the comfort, the equipment? Take pictures of these assets that make your establishment unique!
- Do not focus the content of your web page on your products or services. Focus it on the type of experience your customers will be able to live, on the problem you solve with what you offer, on what your customers will receive, feel, live. It’s the best way to make your potential customers feel identified with your brand, and therefore… They will end up buying from you!
See you in the next post!