MARKETING IN TIMES OF CRISIS – Chapter 02: Confinement / What happens to consumers in times of crisis? 

DAY 1: “Really, they’re confining us? Well, it’s 15 days at home and that’s it…”
DAY 58: “Que te matoooooooo!!!”
15 days that in the end were two months and accelerated the process that consumers go through in times of crisis, we tell you about it now.
What happens to consumers in times of crisis? They go through 4 phases that affect the strategy that brands will adopt to convince them:





Sound familiar? Well, this process directly affects brands. What do they do in the meantime? We will tell you about it in the next chapter of MTC, Marketing in Times of Crisis!