In previous chapters we saw what a crisis is and what happens to consumers in times of crisis. Today it is the turn of brands 

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As we saw in chapter 2: in times of crisis, consumers change their behavior, including their purchasing behavior, and become much more sensitive to a number of issues. And that is why it is essential for brands to understand how the behavior of their regular customers is changing, and what business opportunities may arise with other potential customers as a result of this change in behavior.
For this reason you will have noticed a number of changes in the type of communication from brands during 2020 (or at least the brands that are still selling):


In addition to these two axes of communication they have to:


Quite a challenge that brands are facing, don’t you think? And as all challenges are faced with trial and error… so in the next chapters we will see the 3 most common mistakes of brands in times of crisis. See you soon!