MARKETING IN TIMES OF CRISIS – CHAPTER 03: WHAT HAPPENS TO BRANDS?

In previous chapters we saw what a crisis is and what happens to consumers in times of crisis. Today it is the turn of brands π‚π€ππˆπ“π”π‹πŽ πŸŽπŸ‘ – 𝐐𝐔𝐄 𝐋𝐄𝐒 𝐏𝐀𝐒𝐀 𝐀 𝐋𝐀𝐒 𝐋𝐀𝐒 πŒπ€π‘π‚π€π’ 𝐄𝐍 π“πˆπ„πŒππŽπ’ 𝐃𝐄 π‚π‘πˆπ’πˆπ’? As we saw in chapter 2: in times of crisis, consumers change their...