by adminnuevawebdml | Marketing in times of crisis
MARKETING IN TIMES OF CRISIS Chapter 06: the 3rd most common mistake made by companies in times of crisis lowering the quality of their products or services in order to continue lowering prices. As we saw in the previous chapter, your customers do NOT buy from you...
by adminnuevawebdml | Marketing in times of crisis
MISTAKE NUMBER 2 OF COMPANIES IN TIMES OF CRISIS : lowering prices Why is this a mistake? For several reasons: It is a mistake to believe that people will only buy from us if we are cheaper. Our customers and future customers will buy from us if they believe that the...
by adminnuevawebdml | Marketing in times of crisis
MARKETING IN TIMES OF CRISIS. Today: #1 mistake of companies in times of crisis. (continue reading… ) In the previous chapter we saw what happens to brands in times of crisis: changes in their communication, greater assertiveness, greater struggle for...
by adminnuevawebdml | Marketing in times of crisis
In previous chapters we saw what a crisis is and what happens to consumers in times of crisis. Today it is the turn of brands ππππππππ ππ – πππ πππ ππππ π πππ πππ ππππππ ππ πππππππ ππ ππππππ? As we saw in chapter 2: in times of crisis, consumers change their...
by adminnuevawebdml | Marketing in times of crisis
MARKETING IN TIMES OF CRISIS – Chapter 02: Confinement / What happens to consumers in times of crisis? DAY 1: “Really, they’re confining us? Well, it’s 15 days at home and that’s it…” DAY 58: “Que te...
by adminnuevawebdml | Marketing in times of crisis
We are starting a new series of posts: marketing in times of crisis. A series in which we will review together what happens to brands and consumers in times of crisis, and what we can do to keep our company selling in these times. We hope you like this new series of...